Dealer group, RetireInvest, will be implementing significant structural and branding changes as part of its new strategic direction, announced this week.
From 1 January 2010, RetireInvest will become known as the RI Advice Group.
…the repositioning of RetireInvest’s identity …recognises the evolution of the advice model
RetireInvest CEO, Paul Campbell, said the repositioning of RetireInvest’s identity “…recognises the evolution of the advice model; the growing focus on comprehensive advice; and the strength of our brand.”
Mr Campbell added that the dealer’s aim is ’…to become the number one premium holistic advisory group in Australia.’
RetireInvest advises the key elements in its new strategic direction are:
- The move to a holistic advice model
- Repositioning of the brand
- Removal of existing franchise territories
- Focus on fee-for-service
- The opportunity for adviser and staff equity in the business
While the umbrella name of the dealer will change to RI Advice Group, individual practices will be offered choices as to how they wish to be branded, depending on the scope of their services and their existing practice identity. The choices will be:
- RI Advice - positioned as a provider of comprehensive advice and potential to form business partnerships in the practice’s local area
- RetireInvest - brand exclusivity for this name is still in place for those with existing territories but will be available to advisers joining RI Advice Group in territories that are not currently occupied
- White label - proprietor with own brand but requires use of the RI Advice Group’s AFSL
Addressing the dealer’s current franchise model, Mr Campbell said advisers have agreed that the franchise territories will be replaced with brand exclusivity.
Mr Campbell added that the dealer had received “…overwhelming support from RetireInvest advisers…” as well as strong interest from external advisers seeking new opportunities and support to grow their businesses.
