April 30, 2013
Securitor has launched a social media support program to help improve the engagement of its advisers with their clients and community.
The BT-owned dealer group has developed what it calls a ‘highly tailored’ social media offering, which it hopes will drive new opportunities for growth, and support the delivery of ongoing service to clients.
The program includes social media training on how to utilise Twitter, YouTube and LinkedIn, delivered via webinars and masterclasses. Securitor said its social media solution ‘… has a clear strategy with a focus on sustainability’, and was built in-house, leveraging the scale and resources of BT Financial Group.
According to Securitor Managing Director, Matt Englund, social media is a way to bring the group’s value proposition to life.
“Our business is built on the value of community, connecting a community of like-minded professionals. For Securitor, social media is about cementing our adviser relationships, expanding our community of influence, and encouraging transparency by demonstrating the value of advice,” Mr Englund said.
“I think many advisers have been wondering about social media and wanting to get involved, but have not known how. This has led to an ad hoc approach by both dealer groups and practices,” he added, saying advisers would also be provided with etiquette guides to enable them to implement a social media strategy for their own business.
The launch of the social media approach follows a redesign of the dealer group’s website, and the release of a ‘Facts and Figures’ app, which provides advisers with up-to-date information to facilitate better client conversations.