Non-aligned financial planning group Sentry has restructured its business into four core divisions as it continues to bed down the acquisition of Wealthsure and move into its eleventh year of operation.
The four divisions – Business Development, Business Solutions, Compliance and Corporate Services will be overseen by dedicated heads of business with Daniel Parry to Head of Business Development & CIO, David Newman to be Head of Business Solutions & Executive Director, Hanna Abdullah to be Head of Compliance & CRO and Bryan Hills to be Head of Corporate Services & Executive Director.
Sentry Group Chairman and Chief Executive Murray Hills the changes would make the most of a changing financial services industry and “position Sentry to deliver on our strategy and to provide services and support for our advisers that will assist them increase productivity, efficiency and client engagement”.
“Although Sentry has successfully weathered the challenges of change and capitalised on the opportunities, there are still many more to come. I am confident that the new structure together with a very experienced executive team will make Sentry a strong industry leader and brand driving profitable business growth and adviser value over time,” Hills said.
Listed financial advice and investment business MDS Financial Group Limited has formally changed its name to Sequoia Financial Group Limited after the name change was lodged with the Australian Securities and Investments Commission.
As a result of the change the group will trade under the new ticker code of SEQ from 9 December onwards and will rebrand its various business units under the Sequoia name.
Sequoia Managing Director and CEO, Scott Beeton said the name change was reflective of work carried out to streamline the business and reduce overheads which has since led to growth across its business, investing and stock trading arms.
“Sequoia has also been encouraged by the calibre of talent that we have attracted across all business divisions and functions, including broking and business development, as well as the administration and operations teams that provide necessary support to the entire group,” Beeton said.
“With a broad suite of product and service offerings across the wealth management and financial service sectors, further enhanced with the acquisition of Sequoia Wealth Group, the Company is now well positioned to leverage this platform and unlock potential value.”
