New Platform to ‘Uncover a Client’s True Needs’

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Fortnum Financial Advisers has announced the launch of a new integrated advice platform which it says will give advisers ‘…the tools to uncover what’s really going on in a person’s financial life.’

Fortnum MD, Joel Taylor
Fortnum MD, Joel Taylor

In a statement accompanying the release of the new service, the fee for service licensee noted the new platform, which it designed in partnership with consulting firm, Good Advice Solutions, is designed to:

  1. Help advisers accurately diagnose a client’s financial needs
  2. Meet their legal responsibilities
  3. Ultimately protect and grow their businesses

Fortnum Managing Director, Joel Taylor, said the combination of the firm’s Professional Advice Framework and an enhanced Xplan interface “…forms the foundation of a fresh-look Fortnum with an invigorated commitment to helping advisers achieve deeper client engagement and efficiently deliver quality, compliant advice leading to improved outcomes.”

Taylor added that many advisers are using off-the-shelf advice frameworks supplied to them by an institutionally-owned dealer group that are engineered to result in the sale of financial product. But as a non-institutionally owned licensee, he said Fortnum has custom-built an operational framework for the provision of advice which ensures improved outcomes for clients.

The fundamental purpose … is to give advisers the tools to uncover what’s really going on in a person’s financial life…

Good Advice Solutions Director, Guyon Cates said the new advice platform would allow advisers to uncover a client’s true needs, identify their most pressing issues, and better demonstrate the value of strategic advice: “The fundamental purpose of the new framework is to give advisers the tools to uncover what’s really going on in a person’s financial life because unless an adviser fully understands a client’s situation, they’re not in a position to act in their best interest.”

Cates also observed that, “Ironically, the best way for advisers to meet their regulatory obligations is to look at the client through a professional lens, not a legislative lens, and really get to know them in order to determine the advice they require.”