Zurich Financial Services Australia will become the co-principal sponsor of the Melbourne Football Club after it signed a three-year deal with the AFL club.
Under the terms of the sponsorship arrangement, the Zurich logo will be on the front of the guernseys of Melbourne players and will be used in signage and game-day advertising.
Zurich and the Melbourne Football Club announced the deal this week and Zurich Life and Investments Chief Executive, Tim Bailey said the two organisations had similar heritages in Australia.
“In the Melbourne Demons…we see a team that shares many of our own qualities…”
“In the Melbourne Demons we see not just a successful and well-run sporting organisation, in Australia’s premier sporting code, we see a team that shares many of our own qualities – a blue chip brand with a proud heritage, a strong and inclusive culture, and a real desire to make a difference to the communities they represent,” Bailey said.
In further comments made on the club’s website, Bailey said that following the recent acquisitions of Macquarie Life and OnePath “…the time was right to invest further into Zurich’s brand locally and Melbourne is the perfect vehicle to do this”.
“AFL is the biggest sport in Australia and as a club with a long and proud heritage of success Melbourne Football Club was an obvious choice to further grow our brand on a national scale,” Bailey said.
Melbourne Football Club Chief Executive, Peter Jackson, said the strength of the Zurich brand was “…a valuable asset to Melbourne and I would like to thank Tim and his team for their support of the club.”
Zurich has worked with the AFL previously and has partnered with the AFL Coaches Association to share its best practices with its business and adviser network.
Hmm, interesting. They choose to sponsor an AFL club which is a powerful marketing strategy – it will keep the name/brand before the public.
I wonder though, why can they not spend a little money on making sure that their claims area was better equipped TO ASSIST EXISTING CLIENTS who make a claim get paid?
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