Online retailer, Kogan.com, will offer life insurance under its own brand after entering into an agreement with life insurance distributor and administrator, Greenstone Financial Services.
Under the agreement, life insurance policies sold by Kogan Life Insurance will pay a commission to Kogan.com, and products are expected to be launched before the middle of the year.
Kogan.com currently offers car, travel, home, contents and landlord insurance via Hollard Insurance, and Kogan.com Executive Director, David Shafer said the move into life insurance with Greenstone was a ‘natural extension’ to its existing insurance offerings.
“We are very pleased to partner with Greenstone, a leader and innovator in Australian life insurance market, to offer life insurance products to our growing community of smart Aussies, enabling them to save more of their hard-earned money,” Shafer said.
Greenstone has a number of similar distribution arrangements in place offering life insurance products through Medibank Private, Guardian Insurance, Real Insurance, Woolworths Insurance, and online comparison site Choosi.
