Category: Polls

Choosing Your Main Insurance Provider

What is the most influential factor that determines the choice of your main insurance provider?

  • Underwriting service quality (34%)
  • Claims services, reputation (18%)
  • Product features (13%)
  • Personal relationship with insurer (12%)
  • Premium rates (9%)
  • BDM support (8%)
  • Other (2%)
  • Communications (2%)
  • Technology systems, support (1%)
  • Licensee preferred list (1%)
  • Institutional owner (1%)
  • Websites (1%)

Financial advisers place an average of 54% of all their insurance premium business with a single provider, according to the recently released Investment Trends 2011 Planner Risk Report.

Based on this key statistic, our latest poll question asks:

What is the most influential factor that determines the choice of your main insurance provider?

The research firm notes how crucial it is for providers to become an adviser’s primary insurer, given the volume of business involved. It cites three areas it says will be key battle grounds amongst insurers as they fight for advisers’ business over the coming year:

  • IT systems
  • Websites
  • Communications

A similar poll run by riskinfo in 2008 revealed that the relationship between adviser and life company was the most important factor when choosing insurers, followed by the quality of underwriting services. Is this still the case?

To what extent have factors such as industry consolidation, regulatory change, technology advancements, product innovation etc, influenced your choice of your main provider?

Consider the options, cast your vote and let us know whether your views on this topic have changed over time…

Will Your Practice be FoFA Ready?

Do you believe your advice practice will be 'FoFA ready' by 1 July 2012?

  • No (73%)
  • Not sure (17%)
  • Yes (10%)

The delay of the Parliamentary vote on the Future of Financial Advice (FoFA) reform Bill until at least February 2012 is prompting a growing number of industry stakeholders to question whether there will be enough time for advisers to be ready for the intended commencement of the new reforms.

Our latest poll question asks:

Do you believe your advice practice will be ‘FoFA ready’ by 1 July 2012?

Numerous advisers have told riskinfo that, unlike many of their colleagues, they are not greatly concerned about the changes they will need to make to their business to adjust to some of the key FoFA reforms from 1 July 2012.

But for as many advisers who say they have no real concerns over both the proposed FoFA reforms and the timing of their implementation, there are an equal or greater nunber who tell us they cannot see how they will be able to efficiently operate under FoFA or how their business will cope with the changes from 1 July. At the moment, they are not ready.

Elsewhere, there is concern that has been expressed by life companies and dealer group licensees that there is still insufficient detail accompanying the release of the draft legislation to enable them to confidently commence the adjustments to their administration processes that will be required to accommodate the proposed FoFA reform measures, particularly opt-in.

This concern about lack of detail has already prompted calls to delay the introduction of the reforms, assuming the legislation is actually passed in February or March 2012.

But irrespective of whether you support or oppose the more contentious elements of FoFA, particularly opt-in and the future banning of all investment and super product commissions, do you think your practice will be ready to launch out of the FoFA gates by 1 July 2012?

We understand there would be few advisers, if any, who will claim to possess all the information they will need in order to forge ahead with the process and structural changes that may be required of their business. But given what you know at this point, do you think your practice will be FoFA ready by 1 July 2012?…

Advice Practices Changing Licensees

Is your advice practice considering changing licensees within the next 12 months?

  • No (44%)
  • Yes (39%)
  • Not sure (8%)
  • We've changed in last 12 months (8%)

Recent changes within the financial services industry have generated a climate in which advice practices are reconsidering their licensee choice and making moves to new dealer groups.

We want to know what you are thinking and where your practice is currently positioned. Our latest adviser poll asks:

Is your advice practice considering changing licensees within the next 12 months?

Key events in recent times that have helped to create this climate of change include:

  • Future of Financial Advice (FoFA) reform proposals
  • Industry consolidation

The proposed FoFA reforms appear to have many advice practices questioning their current licensee arrangements, whether they can afford to operate under present circumstances and/or whether they would experience a more favourable service proposition elsewhere. Examples include:

  1. The perceived heavy administration and financial burdens associated by many advice practices with opt-in proposals
  2. The removal of most volume bonus-related income streams for new business from 1 July 2012
  3. The required restructuring of many advice practices from commission-based to fee-based business structures

In addition to FoFA, the industry has also seen significant consolidation over recent times, with the effective disappearance of ING and Aviva from the Australian financial services landscape and the eventual acquisition of AXA by AMP.

AMP’s acquisition of AXA followed an unsuccessful bid by MLC, which was blocked by the Australian Competition and Consumer Commission. Since then, there has developed a sometimes intense lobbying campaign by both organisations to win the hearts and minds of advice practices both within MLC and AMP-owned dealer groups as well as practices operating under other licensee banners.

The outcome of this lobbying has seen AXA/AMP practices switch to MLC licensees and vice versa. We understand this campaign continues and that a number of advice practices are presently considering their options.

Are you also considering your options? Is your present licensee delivering the services and environment you need to successfully build the value of your business? Are there issues other than those mentioned here that are giving you pause to think about alternatives?  Have you already made the move?

Let us know what you think…

Churning Solutions

In addressing the issue of churning, which of the following initiatives would you support?

  • Create an industry-wide black list for ’serial’ churners (53%)
  • Offer more attractive remuneration to advisers for upgrading existing policies (45%)
  • Offer ‘quality’ incentives to advisers for maintaining low lapse ratios (39%)
  • Institute a consistent adviser responsibility across all insurers (31%)
  • Remove takeover terms for all re-issued policies (28%)
  • Ban upfront commissions on replacement policies only (19%)
  • Ban all upfront/hybrid commissions but allow level commissions (14%)
  • Ban all commissions (4%)

The debate on churning continues to evolve, but opinions are divided about the solution.

We are asking advisers to tell us what they think:

In addressing the issue of churning, which of the following initiatives would you support?

Based on previous comments to riskinfo from advisers, licensees and life company management, some of the solutions put forward include:

  • Ban all commissions
  • Ban all upfront/hybrid commissions but allow level commissions
  • Ban upfront commissions on replacement policies only
  • Offer ‘quality’ incentives to advisers for maintaining low lapse ratios
  • Offer more attractive remuneration to advisers for upgrading existing policies
  • Create an industry-wide black list for ’serial’ churners

In addition to this list, the Financial Services Council has announced its intention to:

  • Remove takeover terms for all re-issued policies
  • Institute a consistent adviser responsibility across all insurers

These suggested solutions all have their pros and cons. For example, banning all commissions or allowing only level commissions would mean an end to churning, but at what price? What impact would this ultimately have on consumers and the already imbalanced underinsurance equation? While each initiative would address the issue in one way, shape or form, we want to know about those initiatives you would actually support.

The vast majority of policies that are cancelled and re-issued are indeed in the best interests of the client. We are only asking this question in relation to those re-issued policies that are not in the client’s best interests, and will report the results to you next week…

Cost of Opt-in

What do you estimate will be the cost per client to include all opt-in processes into your business?

  • $100 - $249 (50%)
  • $250 plus (38%)
  • $1 - $99 (9%)
  • No additional cost (3%)

One of the more contentious statements stemming from the release this week of the first tranche of the Future of Financial Advice draft legislation was the apparent acceptance by Financial Services Minister, Bill Shorten, that the cost of opt-in will equate to approximately $11 per client.

This observation from Mr Shorten has prompted us to ask how much you believe opt-in will cost the bottom line of your business.

Our question is:

Read More »

Allowing Risk Commissions on all ‘Advised’ Services

Should the Government reconsider banning risk commissions along the lines of advised and unadvised insurance, rather than individual and group insurance?

  • Yes (83%)
  • No (15%)
  • Not sure (2%)

The recent call for the Government to reconsider its position on banning risk commissions on group and default insurance policies is re-shaping the broader debate on banning risk commissions.

The argument is that the Government should not be making a distinction between individual and group risk, but should instead be distinguishing between advised and unadvised insurance.

So, our latest poll question asks:

Should the Government reconsider banning risk commissions along the lines of advised and unadvised insurance, rather than individual and group insurance?

The argument in favour of this question comes from CSSA President, Douglas Latto, who recently commented: “There is an assumption that all group insurance is unadvised. “In fact, a lot of group insurance is advised. The distinction that should be made is not between group insurance and personal insurance but between advised insurance and non-advised insurance; that is the more important distinction.”

If this position was adopted by the Government it would still mean that no commissions would be payable on group insurances placed for default and other group insurance schemes where no advice has been provided to the superannuation fund, but it would allow commissions to be paid to specialist advisers who have provided their advice services to the fund administrators and decision makers.

The view against this proposition is that risk commissions on group superannuation schemes reduce the accumulation value of member investments, leading to lower retirement incomes and that they are also considered to be an example of a conflicted remuneration structure the Government is seeking to abolish.

We are interested in your views on this question.  Let us know what you think…

What Advisers Believe Their Clients Want

What is the most important attribute consumers are looking for when choosing their financial adviser?

  • Trustworthiness (38%)
  • Understanding and Empathy (16%)
  • Honesty (13%)
  • Personal Relationship (12%)
  • Confidence (8%)
  • Technical Knowledge (5%)
  • Willingness to Listen (5%)
  • Experience (1%)
  • Positive 'Word of Mouth' Referral (1%)
  • Patience (0%)

Our latest poll takes a break from FoFA-related issues and turns its attention to what advisers believe their clients expect them to deliver.  Based on our story this week about what American clients expect from their financial advisers, our latest poll question asks:

What is the most important attribute consumers are looking for when choosing their financial adviser?

The answer to this question for middle-income American consumers is possibly a surprise, where the most popular attribute they sought from their adviser was technical knowledge, ahead of characteristics such as trustworthiness and honesty, etc… (see: Top Ten Adviser Checklist for Meeting Client Expectations)

Do you believe the same also applies to Australian consumers?  What does your own experience tell you is the single most important attribute you believe your clients and prospective clients are seeking in you?  It’s not an easy question to answer because you can only select one of the options.

This question goes beyond the impact of any regulatory reforms because the answer you select should be the same answer irrespective of the rules under which financial advisers operate now or in the future.  It’s about what you believe your clients see in you.

Let us know and let your fellow advisers know what you think, and we will report back next week…

Paying for the Value of Advice

If all commissions were banned, would your practice be able to survive and prosper under a fee for advice structure?

  • No (77%)
  • Yes (14%)
  • Not sure (9%)

Renowned US business coach, Dan Sullivan, says all financial advisers must get used to a future without commissions.

Mr Sullivan advocates the need for all advisers, irrespective of the nature of their services, to charge a fee for the wisdom and advice they deliver to clients and that they should move away from commission-based remuneration.

Mr Sullivan says there is an inevitability that all commissions will eventually be banned, in what is a world-wide trend, and suggests advisers accept that an ‘old game’ is ending and a ‘new game’ is beginning.

Our latest poll question asks:

If all commissions were banned, would your practice be able to survive and prosper under a fee for advice structure?

In a brief, 7-minute message to Australian advisers, courtesy of Leading Minds Academy (click here), Mr Sullivan articulates the logic of his position and tells advisers that now is the time for them to consider their ‘Plan B’.

While Mr Sullivan encourages advisers to maximise the remaining opportunities associated with a commission-based remuneration structure, he says their Plan B should involve setting up their advice proposition in which clients remunerate the adviser for the wisdom, thoughts and advice they deliver, rather than for the commoditised product that is usually associated with that advice.

Within the life insurance sector, Mr Sullivan’s implied message is that insurance advice will be sufficiently valued by clients, who will be prepared to pay for that advice and adopt insurance products appropriate to their needs.

Do you agree?  Do you accept that banning all commissions, including risk commissions, is inevitable?  Could your advice practice operate and be profitable if all commissions are banned?  Let us know what you think…

Opt-in Won’t Impose Heavy Cost Burden

To what extent will a two-year client opt-in process impose a financial burden on your advice practice?

  • Significant extra cost to business (86%)
  • Minor additional business cost (10%)
  • No additional business cost (5%)
  • Not sure (0%)

Financial Services Minister Bill Shorten has told advisers this week he is not convinced that a client opt-in process every two years will have a significant impact on the cost of running an advice business.

We would like your opinion on this issue, where we are asking:

To what extent will a two-year client opt-in process impose a financial burden on your advice practice?

A recent riskinfo poll addressed the question of whether opt-in measures themselves would reduce the cost of advice to consumers, but this poll addresses the cost of opt-in to the practice.

In speaking to advisers at an AFA function this week, Mr Shorten said that in all the discussions he has had with industry representative groups and individual advisers he has not been swayed by their argument that the administrative and associated financial costs of implementing and maintaining a two-year opt-in process will severely impact the profitability of advice businesses.  He said he has listened to concerns that have been raised and has compromised by extending the opt-in requirement out from one to two years.

Mr Shorten said he is taking a pragmatic approach to opt-in and is “… keen to continue a close dialogue with industry to ensure that to the greatest extent possible, opt-in can fit in with the existing advice process and that the compliance regime is not heavy-handed.”

He also told media that some advisers had approached him after his speech, telling him they could ‘live’ witha two-year opt-in process.

Is this the case with your own practice?  Do you accept Minister Shorten’s contention that opt-in requirements will pose no serious threat to business profitability? Or do you hold that opt-in measures will indeed be found to have a significant cost impact on your bottom line?

Mr Shorten has indicated he continues to listen to the industry and we encourage you to offer your constructive comments on this issue, where it is not too late for your voice to be heard…

Life Lessons From Queensland Floods

Has consumer perception of Australia's life insurance industry been adversely impacted by fallout from the Queensland floods?

  • Yes (63%)
  • No (29%)
  • Not sure (7%)

What lessons should Australia’s life insurance industry learn from the devastating floods across Queensland, northern New South Wales and Victoria earlier this year?

Our latest poll question asks:

Has consumer perception of Australia’s life insurance industry been adversely impacted by fallout from the Queensland floods?

Another way we could have asked this question is whether you believe consumers separate the general insurance and life insurance industries when they think about ‘insurance’?

Immediately following the floods, the media and the Government highlighted the desperate plight of thousands of affected residents who mistakenly believed their insurance policies covered flood damage.  They also singled out those who did have flood insurance but whose policy definitions did not cover them, in some cases, for the type of flooding that had occurred.  The Government is currently addressing both these issues by creating simpler policy summaries and agitating for mandatory standard flood definitions.

Editorials and political cartoons in mainstream media depicted insurance companies - not general insurance companies, as lacking compassion and refusing to take care of their clients.  We want to know whether your own clients have changed their opinion or approach towards their life insurance policies and needs as a result of the negative insurance industry publicity generated by fallout from the floods.

We also want to know what lessons you believe the life insurance industry should be learning.  For example, should the life insurance industry commence a more serious debate about the prospect of standardising key life insurance definitions, especially within TPD and trauma insurance contracts?

But for this particular poll, our focus is mainly on perceptions.  Do consumers see life insurance as different from general insurance?  Has the life insurance industry ‘taken a hit’ because of wider general insurance issues arising from the January floods?  Let us know what you think…