Zurich Launches TV Ad to Support Insurance Update

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Zurich is set to release a series of new television and print commercials, to coincide with the company’s latest insurance product update.

Phil Kewin

The campaign is Zurich’s first consumer-facing life insurance campaign in more than five years. Commencing on 29 September, the campaign will run under the tagline: ‘Protect what’s precious to you’.

According to Zurich, the nation-wide campaign is designed to reinforce the importance of tailoring insurance cover to an individual’s unique circumstances.

“This campaign reminds people that lives should be protected and should be protected properly, and that means using a quality insurer and seeking expert advice” said Philip Kewin, General Manager, Retail Life & Investments at Zurich.

“As a long standing champion of financial advisers, and one of Australia’s last remaining independent insurers, the campaign flies a flag for advisers as much as it does for Zurich, and as such we are confident it will be welcomed by advisers around the country,” Mr Kewin said.

Zurich’s latest product update features the addition of income replacement to the range of cover types that can be written through superannuation.

“Adding income replacement to the range of superannuation based covers gives customers more options to fund this valuable type of cover, and supports our recent move into the platform space,” said Mr Kewin.

Other enhancements include:

  • Higher limits for graduates in selected occupations
  • Improved passive income offset clause for income replacement claims

Meanwhile, in other Zurich news, the insurer has appointed a new BDM in Victoria.

Khanh-vy (KV) Ho will join the Victorian Life Risk sales team, bringing more than ten years’ experience to the role. Ms Ho most recently worked as a BDM with Asteron, and has held similar roles with OnePath and AXA (now AMP).

Andy Marshall, Regional Manager for VIC said: “KV is a valuable addition to the team here at Zurich and we are confident that with her industry knowledge and insights, along with a number of solid adviser relationships, that she will be a great asset to our business.

“Having a larger team will enable us to continue focusing on delivering a market-leading proposition to advisers and build on the success and growth Zurich has already achieved over the past few years.”

 



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