Financial service providers\u00a0need to get involved in networking in order to attract more\u00a0female clients, according to a new study by a Melbourne financial planner.<\/p>\n
Charmaine Curtain<\/strong>, from Global Partnerships Financial Consulting, says that 86% of women recommended service providers use networking and\/or sponsorship of specialist women’s events to make professional women aware of their services.<\/p>\n The findings form part of a White Paper entitled ‘Long Way to the Top’. \u00a0For the study, Ms Curtain interviewed a select number of\u00a0successful women about their experiences in the workforce, the unique challenges they face and what service providers need to do in order to help them meet their needs.<\/p>\n “Of particular interest,” said Ms Curtain, “… was gaining insight into the financial challenges women face, their attitude towards money and the help they need on their financial journey.”<\/p>\n She said that all of the women surveyed said word of mouth is at least one of the ways in which they source service providers.<\/p>\n According to one respondent, word of mouth ‘… gives you that level of reassurance that this person’s going to be somebody that you’ll work well with.’<\/p>\n Women also listed professional associations and networking as ways in which they locate services.\u00a0\u00a070% of women said they use networking themselves as a way to connect with each other.<\/p>\n Ms Curtain says that women are not afraid to ask for assistance with financial matters, but they are not always aware of the services available.<\/p>\n Just 25% of women surveyed said that in order to overcome financial challenges they had put a financial strategy in place and engaged a financial specialist.<\/p>\n According to Ms Curtain, women overcome financial challenges by undertaking personal and professional development, mentoring, networking, using the internet and sharing their knowledge and experience.<\/p>\n “These factors point to a very real need for professional help and advice relating to money,” she said.<\/p>\n Ms Curtain argues that in order to help professional women meet their financial needs, service providers need to be prepared to deliver exceptional service.<\/p>\n “Women want to be listened to, valued, appreciated and respected.\u00a0 Service that takes into account how time poor professional women are and how torn they feel between home and work; lifestyle and career will win the day,” she said.<\/p>\n","protected":false},"excerpt":{"rendered":" Financial service providers\u00a0need to get involved in networking in order to attract more\u00a0female clients, according to a new study by a Melbourne financial planner.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10522","post","type-post","status-publish","format-standard","category-general","headers-new"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/10522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=10522"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/10522\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=10522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=10522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=10522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Word of mouth gives you that level of reassurance that this person’s going to be somebody that you’ll work well with<\/h6>\n