{"id":10668,"date":"2011-05-23T12:01:52","date_gmt":"2011-05-23T02:01:52","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=10668"},"modified":"2021-04-15T10:16:17","modified_gmt":"2021-04-15T00:16:17","slug":"new-amp-logo-sparks-interest","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2011\/05\/23\/new-amp-logo-sparks-interest\/","title":{"rendered":"New AMP Logo Sparks Interest"},"content":{"rendered":"<p>AMP has launched a new logo to represent the merger of its business with AXA Asia Pacific.The group says the logo will be the cornerstone of a new visual identity that builds on the strengths and experiences of both companies.<\/p>\n<p><!--more--><\/p>\n<p><strong>Craig Dunn<\/strong>, Chief Executive Officer, said the logo, which was launched on free-to-air television this week, symbolises the new AMP.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10690 aligncenter\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2011\/05\/amp-logo1.jpg\" alt=\"amp-logo1\" width=\"329\" height=\"162\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2011\/05\/amp-logo1.jpg 329w, https:\/\/riskinfo.com.au\/news\/files\/2011\/05\/amp-logo1-300x147.jpg 300w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><\/p>\n<p style=\"text-align: center\">\u00a0<\/p>\n<p>&#8220;The new logo is a modern, highly differentiated identity for the new AMP, representing the promise, energy and dynamism of the merged company. The time is right &#8211; we are ready for this change.&#8221;<\/p>\n<p>&#8220;Research conducted with advisers and planners along with employees indicated a real desire for a symbol of change to demonstrate our commitment to building the new AMP,&#8221; he added.<\/p>\n<p>Consumers who were involved in the testing process have dubbed the logo the AMP &#8216;spark&#8217;.<\/p>\n<p>The new logo will be rolled out progressively from September.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMP has launched a new logo to represent the merger of its business with AXA Asia Pacific.The group says the logo will be the cornerstone of a new visual identity that builds on the strengths and experiences of both companies.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-10668","post","type-post","status-publish","format-standard","category-company-news"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/10668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=10668"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/10668\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=10668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=10668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=10668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}