Zurich Financial Services has released research that indicates the rate of adviser use of online life insurance application services has levelled out.<\/p>\n
An external survey conducted for the\u00a0insurer by Beaton Research and Consulting revealed that around one third of all advisers are still submitting less than 10% of their life insurance applications online.<\/p>\n
Zurich’s General Manager Sales and Marketing, Retail Risk, Philip Kewin<\/strong>, said the findings reflect preferences that are driven by adviser demographics, rather than any lack of understanding about the merits of online applications:<\/p>\n “We conducted similar research late last year and found close to 20% of advisers did not use eApplication services at all,” said Mr Kewin.<\/p>\n “But at the other end of the scale four in ten advisers are submitting 90% or more of their applications online,” he said.<\/p>\n Mr Kewin said some advisers still have a preference for traditional pen and paper, and are unlikely to change their approach. \u00a0He added that these results also reinforce the view that insurers still need to cater for a wide range of adviser operating models.<\/p>\n The research also found advisers from South Australia and the Northern Territory were the heaviest users of eApplications, while advisers in Victorian and Tasmania use them the least.<\/p>\n","protected":false},"excerpt":{"rendered":" Zurich Financial Services has released research that indicates the rate of adviser use of online life insurance application services has levelled out.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12038","post","type-post","status-publish","format-standard","category-technology"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/12038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=12038"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/12038\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=12038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=12038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=12038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}… these results also reinforce the view that insurers still need to cater for a wide range of adviser operating models<\/h6>\n