Consumers will soon be exposed to new messaging from the Financial Planning Association (FPA), designed to set its members apart from the rest of the industry.<\/p>\n
The FPA will launch its much anticipated national advertising campaign this month, positioning\u00a0the FPA brand as a ‘mark of trust’.<\/p>\n
“Consumers don’t know where to turn for advice they can rely on,” said Mark Rantall<\/strong>, FPA CEO.\u00a0 “Our advertising campaign will help\u00a0consumers find a \u00a0financial planner they can trust while providing recognition for the high standard and professionalism of our members.”<\/p>\n The campaign associates financial planners with\u00a0doctors, lawyers, pharmacists and pilots, utilising the tag line: ‘Not all financial planners are the same, always look for a member of the FPA’. \u00a0The advertisements will run nationally across a range of media, including free-to-air tv, for\u00a0five weeks from 18 September.<\/p>\n “Now, more than ever, it is critically important to have a qualified professional manage your finances and the FPA brand represents a mark of trust for consumers,” Mr Rantall said.<\/p>\n “This is far from an empty promise when you consider that in 2010, of the 112 investigations undertaken and 20 individuals banned by ASIC, not a single one of these were FPA members,” he added.<\/p>\nNow, more than ever, it is critically important to have a qualified professional manage your finances<\/h6>\n