{"id":13099,"date":"2011-11-04T13:16:49","date_gmt":"2011-11-04T03:16:49","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=13099"},"modified":"2021-04-15T10:20:06","modified_gmt":"2021-04-15T00:20:06","slug":"asteron-breathes-new-life-into-brand","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2011\/11\/04\/asteron-breathes-new-life-into-brand\/","title":{"rendered":"Asteron Breathes New Life into Brand"},"content":{"rendered":"<p>Asteron has rebranded as Asteron Life, unveiling a new logo and website to support the positioning.<\/p>\n<p><!--more-->The insurer says the new name is a tangible expression of its commitment to &#8216;living insurance&#8217;.<\/p>\n<p style=\"text-align: center\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13101\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2011\/11\/asteron_rgb_logo_100mm-2.jpg\" alt=\"\" width=\"133\" height=\"133\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2011\/11\/asteron_rgb_logo_100mm-2.jpg 166w, https:\/\/riskinfo.com.au\/news\/files\/2011\/11\/asteron_rgb_logo_100mm-2-150x150.jpg 150w\" sizes=\"auto, (max-width: 133px) 100vw, 133px\" \/><\/p>\n<p>Speaking to advisers about the rebrand during Asteron&#8217;s &#8216;Partners Through Change&#8217; roadshows earlier this year, Executive General Manager, <strong>Jordan Hawke<\/strong>, said the change reflected the company&#8217;s desire to celebrate life.<\/p>\n<p>&#8220;Right now we&#8217;re embarking on one of our most important ever changes &#8211; and taking life insurance into new territory at the same time. We&#8217;re focusing on a positively different philosophy and attitude that encourages people to celebrate life &#8211; and to take out insurance with a company that understands just how much their life is worth,&#8221; Mr Hawke said.<\/p>\n<p>&#8220;This industry does amazing things for Australian consumers, and I genuinely believe Asteron leads the way with positive optimism.<\/p>\n<p>&#8220;We have taken this optimism and built it into our DNA,&#8221; he added. \u00a0<\/p>\n<p>Mr Hawke said the rebrand was a small but significant step forward in Asteron&#8217;s ongoing commitment to be a risk specialist aligned to independent financial advisers.<\/p>\n<p>The brand will be rolled out progressively over the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asteron has rebranded as Asteron Life, unveiling a new logo and website to support the positioning.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-13099","post","type-post","status-publish","format-standard","category-company-news"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/13099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=13099"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/13099\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=13099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=13099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=13099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}