{"id":16525,"date":"2012-08-01T11:36:28","date_gmt":"2012-08-01T01:36:28","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=16525"},"modified":"2012-08-01T11:36:28","modified_gmt":"2012-08-01T01:36:28","slug":"use-of-social-media-in-advice-practices","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2012\/08\/01\/use-of-social-media-in-advice-practices\/","title":{"rendered":"Use of Social Media in Advice Practices"},"content":{"rendered":"

\"Vote<\/a><\/p>\n

Early results from our annual riskinfo Reader Survey<\/a> tell us that more and more financial advisers are utilising social media for business purposes.\u00a0 But does this mean it is delivering bottom line\u00a0results?\u00a0 Our latest adviser poll is asking:<\/p>\n

<\/p>\n

Has the use of social media increased the profitability of your advice practice?<\/em><\/strong><\/p>\n

Our reader survey is telling us that almost 80% of advisers are now using at least one form of social media for business purposes.\u00a0 By far the most popular medium is LinkedIn.\u00a0 68% of those who have participated in our survey have said they use LinkedIn for business purposes.\u00a0 This represents an increase of over 57% from 2011, where 43.2% said they use LinkedIn.\u00a0 More than a quarter of advisers (26.8%) now use Facebook for business purposes, up from just\u00a0over 18% in 2011.\u00a0 There has also been\u00a0an upward trend in the utilisation of Twitter and YouTube for business purposes, but not in the same volumes as LinkedIn and Facebook.<\/p>\n

… almost 80% of advisers are now using at least one form of social media for business purposes<\/h6>\n

But while there is clear evidence of growing usage of social media by advisers\u00a0for business purposes,\u00a0does this necessarily\u00a0translate into a more profitable business proposition?\u00a0\u00a0The answer for some advice practices is an unequivocal ‘yes’, while\u00a0others\u00a0may find it more difficult to establish the link between increased\u00a0social media activity\u00a0for business and\u00a0enhanced profitability.<\/p>\n

Any increased profitability and\/or practice value through social media depends, at least to an extent, on how the social media are used.\u00a0 For example, while the majority of advisers now use LinkedIn, what proportion\u00a0use this service to enhance their client prospecting activities?\u00a0 Or do most advisers simply use LinkledIn to\u00a0establish and maintain network contacts with colleagues and other business associates?\u00a0 This question equally applies for Facebook, Twitter, YouTube and other emerging social media options.<\/p>\n

We would like to know where you fit in.\u00a0 Have you established that using socila media has clearly improved your business bottom line, either by generating new sales or improving efficiency and productivity?\u00a0 Is it too difficult or too early to make this call?\u00a0 Or do you see no correlation between your use of social media and business profits?<\/p>\n

Tell us what you think and share your views with other advisers…<\/p>\n

\"Vote<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Early results from our annual riskinfo Reader Survey tell us that more and more financial advisers are utilising social media for business purposes.\u00a0 But does this mean it is delivering bottom line\u00a0results?\u00a0 Our latest adviser poll is asking:<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,49,7],"tags":[],"class_list":{"0":"post-16525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-general","7":"category-polls","8":"category-technology"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/16525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=16525"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/16525\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=16525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=16525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=16525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}