{"id":23826,"date":"2013-11-27T01:42:09","date_gmt":"2013-11-26T15:42:09","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=23826"},"modified":"2023-11-15T07:24:38","modified_gmt":"2023-11-14T21:24:38","slug":"aia-pilots-client-engagement-program","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2013\/11\/27\/aia-pilots-client-engagement-program\/","title":{"rendered":"AIA Pilots Client Engagement Program"},"content":{"rendered":"<p>In an effort to improve flagging client engagement with Australia\u2019s life insurance industry, AIA Australia is set to introduce a new health and wellness program for its customers.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_23827\" aria-describedby=\"caption-attachment-23827\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2013\/11\/Peter-Crewe-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23827\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2013\/11\/Peter-Crewe-2.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><\/a><figcaption id=\"caption-attachment-23827\" class=\"wp-caption-text\">Peter Crewe<\/figcaption><\/figure>\n<p>The program, called AIA Vitality, is the result of a joint venture between AIA Australia and South African insurer, <a href=\"https:\/\/www.discovery.co.za\/portal\/index.jsp;PORTALWLJSESSIONID=bJphSVGfrgps3Brrdf2xB2qmLL1Cn9p1JPMYWQQdM6SGrzG3gx6R!1906166451\" target=\"_blank\" rel=\"noopener\">Discovery<\/a>.<\/p>\n<p>Members of the Vitality program will begin by completing full health and fitness assessments and will earn points for undertaking healthy activities, such as running and going to the gym. They will be\u00a0rewarded for displaying healthy behaviour with discounts on shopping, entertainment and travel purchases, along with other benefits.<\/p>\n<p>AIA Australia has given a limited number of financial advisers the opportunity to trial the Vitality program, ahead of a wider market launch in early 2014. AIA Australia said it hoped to provide advisers with a new way to connect with consumers about the need for life insurance.<\/p>\n<p>\u201cAs everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance,\u201d said AIA Australia CEO, <strong>Peter Crewe<\/strong>.<\/p>\n<p>According to AIA Australia, in those countries where Vitality has launched (including the UK, USA and Singapore), data collected shows an improvement in members\u2019 health, lower health premiums and lower hospital admission rates.<\/p>\n<p>\u201cBy shifting the conversation to that of preventative health and wellness, we believe that we can improve engagement with our products as well as tackle the chronic illness epidemic facing Australia at the same time,\u201d Mr Crewe said.<\/p>\n<p>\u201cWe\u2019re excited about piloting AIA Vitality. We believe the program will allow us to engage with customers in a compelling manner that both encourages and empowers them to make real improvements in their health.\u201d<\/p>\n<p>For more AIA Australia news, see: <a href=\"https:\/\/riskinfo.com.au\/news\/2013\/11\/21\/aia-expands-platform-access\/\">AIA Expands Platform Access<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to improve flagging client engagement with Australia\u2019s life insurance industry, AIA Australia is set to introduce a new health and wellness program for its customers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,5],"tags":[],"class_list":{"0":"post-23826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-company-news","7":"category-services","8":"headers-new"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/23826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=23826"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/23826\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=23826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=23826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=23826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}