Rob Scott<\/strong>, Coles Finance Director, says offering life insurance was a natural progression for the company. \u201cColes realises how important your life, your health and your family are and we want to help everyday Australians protect what is dear to them,\u201d he said, adding:<\/p>\n Coles now offers protection, with a price beat guarantee<\/p><\/blockquote>\n \u201cWe know that changes to life circumstances are a big driver in consumers making the decision to take out life insurance. It\u2019s important for them to know Coles now offers protection, with a price beat guarantee, that is simple,easy to understand and easy to apply for.\u201d<\/p>\n Mr Scott referred to Coles’ existing home and motor vehicle insurance offerings, which he says has helped thousands of families save hundreds of dollars each year, and that Coles life insurance should be no different: “This now means that when flybuys members combine Coles Credit Card and Insurance products – with the addition of Coles Life Insurance – they have the opportunity to save over $900 a year.\u201d<\/p>\n Coles notes that ABS statistics estimate the level of underinsurance of the lives of employed Australian families to be $800 billion.\u00a0 Commenting on this number, Mike Goodall<\/strong>, Chief Distribution Officer, MetLife Australia, says while this figure is staggering, there is a clear disconnect between consumers recognising potential financial stress, and then acting to protect against it with life insurance.<\/p>\n \u201cAs an industry, something we are working hard to convey to Australians is the fact that life insurance is something that doesn\u2019t have to be complicated and time consuming, however you also don\u2019t want to get it wrong. As the new Coles Life Insurance cover shows, individuals can be covered for as little as $1.00 per week and the application process is so simple, it can take just minutes.\u201d<\/p>\n With a clear emphasis on price, convenience and ancillary\/loyalty incentives, Coles advises its life insurance offer includes:<\/p>\n![\"MetLife](\"https:\/\/riskinfo.com.au\/news\/files\/2013\/11\/Mike-Goodall-v2.jpg\")
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