{"id":27217,"date":"2014-08-26T15:32:03","date_gmt":"2014-08-26T05:32:03","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=27217"},"modified":"2014-08-26T15:32:03","modified_gmt":"2014-08-26T05:32:03","slug":"aia-vitality-now-available-on-platforms","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2014\/08\/26\/aia-vitality-now-available-on-platforms\/","title":{"rendered":"AIA Vitality Now Available on Platforms"},"content":{"rendered":"<p><span style=\"font-size: 14px;line-height: 1.5em\">Customers who purchase AIA Australia\u2019s Priority Protection insurance range via a platform will now have access to AIA Vitality.<\/span><\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_25319\" aria-describedby=\"caption-attachment-25319\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2014\/03\/Damien-Mu-21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25319\" alt=\"AIA Australia CEO, Damien Mu\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2014\/03\/Damien-Mu-21.jpg\" width=\"150\" height=\"180\" \/><\/a><figcaption id=\"caption-attachment-25319\" class=\"wp-caption-text\">AIA Australia CEO, Damien Mu<\/figcaption><\/figure>\n<p>Launched at the beginning of 2014, AIA Vitality is a customer engagement program that rewards people for taking steps to improve their health and wellbeing. Previously only available for customers who purchased a standalone Priority Protection policy via an adviser, the program can now be acquired through the following platforms:<\/p>\n<ul>\n<li>Asgard<\/li>\n<li>HUB24<\/li>\n<li>LifeFocus<\/li>\n<li>Personal Choice Private<\/li>\n<li>PowerWrap<\/li>\n<li>Portfolio Care<\/li>\n<li>netwealth<\/li>\n<\/ul>\n<p>AIA Australia\u2019s Chief Executive Officer, <strong>Damien Mu<\/strong>, said the integration of AIA Vitality with Priority Protection on these platforms will allow more advisers to purchase it through their preferred platform.<\/p>\n<p>\u201cWe know that platforms are becoming an increasingly popular business channel for advisers to write risk, so we\u2019ve got to make sure we tailor our products accordingly,\u201d Mr Mu said. \u201cAIA Vitality has made a huge difference in helping advisers change the conversation around life insurance with their clients and we want to make the program more accessible for them. Platforms will help us do this.\u201d<\/p>\n<p>According to recent statistics from the Investment Trends Planner Risk Report for June 2014, the proportion of risk written on platforms has remained steady over the last 12 months at 38% and is expected to remain steady into 2015.<\/p>\n<p><strong>Matt Heine<\/strong>, Executive Director at netwealth Investment Limited, said: \u201cAIA Vitality is unlike any other program in the market at the moment, and we\u2019re confident it will appeal to our advisers and clients. We like the fact that it helps people to improve their health and get rewarded for it, but it also increases their overall engagement with life insurance and superannuation.\u201d<\/p>\n<p>AIA Vitality also be able on the IOOF Pursuit platform later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers who purchase AIA Australia\u2019s Priority Protection insurance range via a platform will now have access to AIA Vitality.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-27217","post","type-post","status-publish","format-standard","category-products"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/27217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=27217"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/27217\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=27217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=27217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=27217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}