{"id":27307,"date":"2014-09-02T15:42:28","date_gmt":"2014-09-02T05:42:28","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=27307"},"modified":"2014-09-02T15:42:28","modified_gmt":"2014-09-02T05:42:28","slug":"industry-super-launches-new-consumer-campaign","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2014\/09\/02\/industry-super-launches-new-consumer-campaign\/","title":{"rendered":"Industry Super Launches New Consumer Campaign"},"content":{"rendered":"

Industry Super Australia has drawn on elements of recent controversies within the financial advice sector to launch a new public awareness campaign to Australia’s superannuation members.<\/p>\n

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\"Industry<\/a>
Industry Super Australia Chief Exec, David Whitely<\/figcaption><\/figure>\n

Under its new ‘In Good Hands<\/a>‘ theme, the message from ISA to super fund members is based around what it means to be with a fund that is run only for the benefit of its members.<\/p>\n

In its release accompanying the launch of the campaign, ISA makes reference to what it refers to as the ‘watered down’ FoFA legislation, including the perceived opportunity for conflicted advice to be delivered, as an argument that supports the value of industry fund super options.\u00a0 It also comments on recent ‘big bank’ advice scandals as another reason for super fund members to consider investing their super via the industry superannuation network of public sector funds.<\/p>\n

\u201cThe advertising campaign seeks to raise the awareness of five million Industry SuperFund members that unlike bank-\u00ad\u2010owned super funds, Industry SuperFunds do not pay sales incentives to financial advisers or other bank staff and are run only to benefit members,” said ISA Chief Executive, David Whitely<\/strong>.<\/p>\n

… the banks have successfully lobbied the Government to water down consumer protections in financial advice<\/h6>\n

\u201cDespite financial planning scandals at two prominent banks, the banks have successfully lobbied the Government to water down consumer protections in financial advice, including the requirement for financial advisers to act in their client\u2019s best interests and to bring back a range of sales incentives,’ added Mr Whitely, who continued, \u201cOur members can be confident that the funds which carry the Industry SuperFund \u201cin good hands\u201d symbol do not pay sales incentives to financial advisers or other staff and are run only to benefit members.”<\/p>\n

Commencing this week, the campaign will be conducted via television, print, digital and outdoor advertising. Click here<\/a> to access the new TV commercial promoting the ISA ‘In Good Hands’ message.<\/p>\n

Your measured comments regarding this new ISA campaign will be welcome…<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Industry Super Australia has drawn on elements of recent controversies within the financial advice sector to launch a new public awareness campaign to Australia’s superannuation members.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-27307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-general"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/27307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=27307"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/27307\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=27307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=27307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=27307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}