{"id":29801,"date":"2015-06-01T14:50:17","date_gmt":"2015-06-01T04:50:17","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=29801"},"modified":"2015-06-03T05:25:06","modified_gmt":"2015-06-02T19:25:06","slug":"campaign-seeks-to-deliver-positive-advice-message","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2015\/06\/01\/campaign-seeks-to-deliver-positive-advice-message\/","title":{"rendered":"Campaign Seeks to Deliver Positive Advice Message"},"content":{"rendered":"<p><span style=\"line-height: 1.5em\">A passionate team of advisers is seeking support for a new campaign to help restore confidence in financial advice.<\/span><\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_29803\" aria-describedby=\"caption-attachment-29803\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2015\/06\/Dollarphotoclub_57325007.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29803\" alt=\"The Positivity for Planners campaign aims to restore consumer confidence in advice\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2015\/06\/Dollarphotoclub_57325007.jpg\" width=\"300\" height=\"191\" \/><\/a><figcaption id=\"caption-attachment-29803\" class=\"wp-caption-text\">The Positivity for Planners campaign aims to restore consumer confidence in advice<\/figcaption><\/figure>\n<p>The <a href=\"http:\/\/www.positivityforplanners.com.au\/\" target=\"_blank\">Positivity for Planners<\/a> campaign has been developed by advisers Melinda Houghton and Daryl La\u2019Brooy, and consultant Rachel Staggs, and aims to spread the \u2018good word\u2019 about what advisers do for clients every day.<\/p>\n<p>Featuring real life examples of financial advice success stories, the campaign will be shared across a variety of formats, including video, cartoons, podcasts and articles.<\/p>\n<p>The campaign\u2019s designers are seeking funding via crowdsourcing platform <a href=\"http:\/\/www.pozible.com\/project\/196445\" target=\"_blank\">Pozible.com<\/a>, and hope to raise at least $10,000. The money will be used to pay creative artists and to buy \u2018air time\u2019.<\/p>\n<p>\u201cWe know we do a great job, we know we help people, and we know that the work we do changes people&#8217;s lives. We also know that the majority of advisers are ethical and hardworking. We want to assure our clients, both current and potential, that a lot of good comes from engaging a financial adviser,\u201d Ms Houghton and Mr La\u2019Brooy said in a statement released this week.<\/p>\n<h6>&#8230;we are using the power of personal stories&#8230;<\/h6>\n<p>\u201cWe\u2019re an easy target for media, so we are proposing to use the media\u2019s own methods to change the perception some people have of our profession. In other words, we are using the power of personal stories, human stories, to get our very positive message across.<\/p>\n<p>\u201cThere is so much good to talk about, but no-one is saying it for us, so we want to say it ourselves on behalf of our clients. We think it\u2019s important that our industry runs this campaign so that more people are confident in getting more quality advice.\u201d<\/p>\n<p>To find out more or to contribute to the campaign, <a href=\"http:\/\/www.positivityforplanners.com.au\/\" target=\"_blank\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A passionate team of advisers is seeking support for a new campaign to help restore confidence in financial advice.<\/p>\n","protected":false},"author":7,"featured_media":29859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[4247],"class_list":{"0":"post-29801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-feature"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/29801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=29801"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/29801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/29859"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=29801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=29801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=29801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}