{"id":32411,"date":"2016-02-16T14:50:47","date_gmt":"2016-02-16T03:50:47","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=32411"},"modified":"2016-02-17T06:09:09","modified_gmt":"2016-02-16T19:09:09","slug":"advisers-encouraged-to-face-their-social-media-fears","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2016\/02\/16\/advisers-encouraged-to-face-their-social-media-fears\/","title":{"rendered":"Advisers Encouraged to Face Their Social Media Fears"},"content":{"rendered":"<p>Social media, technology, strategy for relationship-based business and overcoming emotional hurdles were the themes for this year\u2019s <a href=\"http:\/\/adviseredge.com\/\" target=\"_blank\">AdviserEdge<\/a> conference which concluded at the end of last week.<\/p>\n<p><!--more-->More than 290 advisers heard from more than 17 speakers during the three-day event, each seeking valuable knowledge on how to benefit from growing their online presence and relationships.<\/p>\n<p>Speakers at AdviserEdge conveyed a diverse range of themes and messages including:<\/p>\n<ul>\n<li>How to build a personal brand through authenticity<\/li>\n<li>How to turn connections into relationships<\/li>\n<li>Automating social media<\/li>\n<li>Building the ultimate \u2018hands off\u2019 client experience<\/li>\n<li>Creating and nurturing connections through email and video<\/li>\n<li>Selling through social media relationships<\/li>\n<li>Bringing innovation to client service models<\/li>\n<li>Systemising \u2018love\u2019 into a business<\/li>\n<\/ul>\n<p>A key speaker at this year\u2019s event was YouTube personality and Co-Founder of <a href=\"http:\/\/veeroll.com\/\" target=\"_blank\">Veeroll.com<\/a>, <strong>Gideon Shalwick<\/strong>, who explained the value of building an authentic personal brand while engaging with the AdviserEdge audience in a livestream telecast through his YouTube channel.<\/p>\n<h6>He encouraged advisers to face their fear of failure&#8230;<\/h6>\n<p>Shalwick explained how his fears of failure were dismissed when his video \u201c<em>How To Make Your Videos Look More Professional &#8211; Like Apples Does!<\/em>\u201d gained more than 828,883 views. He encouraged advisers to face their fear of failure and actively engage with their clients through social media and video while maintaining their authenticity. \u201cYou have to forget about yourself to be yourself,\u201d he said.<\/p>\n<p>The importance of social media and marketing sites such as LinkedIn and Infusionsoft were also highlighted by speakers at AdviserEdge, who encouraged advisers to focus on meaningful relationships with their clients while adding their own level of personal input.<\/p>\n<p>Some of the key messages from the conference were echoed in our tweets from the event, including:<\/p>\n<ul>\n<li><em>\u201cYour \u2018social strategy\u2019 is there to support your \u2018giving value\u2019 strategy\u201d &#8211; @mickjackback #adviseredge<\/em><\/li>\n<li><em>\u00a0\u201cForget about assuming you can keep doing business the way you\u2019ve been doing it because the world is changing\u201d &#8211; Richard Arnold #adviseredge<\/em><\/li>\n<li><em>\u00a0\u201cIf you\u2019re going to fail, go for it and learn from it\u201d &#8211; says @AltasWalthMgmt at #adviseredge<\/em><\/li>\n<li><em>\u00a0\u201cAuthenticity comes when there\u2019s congruence and alignment between what\u2019s on the inside and the outside\u201d &#8211; says Gideon Shalwick #adviseredge<\/em><\/li>\n<li><em>\u201cYou need to start working with systems now in order for them to work in the future\u201d &#8211; wise words from @AtlasWealthMgmt at #adviseredge<\/em><\/li>\n<li><em>\u00a0\u201cThe more clear you are on your purpose and resonance, the more you will push away uninterested people\u201d &#8211; @SocialAdviser #adviseredge<\/em><\/li>\n<li><em>\u00a0\u201cDon\u2019t be a faceless employer who only communicates through email. Build trust and relationships\u201d &#8211; Danielle Cornellissen #adviseredge<\/em><\/li>\n<\/ul>\n<p><strong><u>Understanding the hastag \u2018#\u2019<\/u><\/strong><\/p>\n<p>The hashtag (\u2018#\u2019), a symbol used by most social media sites for \u201ctagging\u201d appeared to be the source of confusion and anxiety for a number of advisers during the early stages of this year\u2019s conference. Advisers were given a full explanation of the power and purpose of tagging from speakers, while also being taught how to use the hashtag on Twitter by volunteers. Other questions on tagging were explained during Q&amp;A opportunities, as many advisers were able to discover and unravel the world of Twitter.<\/p>\n<p><strong><u>Finding success in failure<\/u><\/strong><\/p>\n<p>In his presentations at the event, The Social Adviser Founder, <strong>Baz Gardner<\/strong>, sent a consistent message to delegates of \u201cfail hard, fail often,\u201d encouraging advisers to take risks and to try new things. This message was also reinforced by other speakers at what was a highly-successful conference.<\/p>\n<p><em>Riskinfo thanks guest journalist, James Just, for his conference wrap report&#8230;<\/em><\/p>\n<figure id=\"attachment_32420\" aria-describedby=\"caption-attachment-32420\" style=\"width: 1874px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2.jpg\" rel=\"attachment wp-att-32420\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32420\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2.jpg\" alt=\"'#SocialScrabble' proved to be a hugely successful interactive game at AdviserEdge 2016... (photographer: Janelsa Ouma)\" width=\"1874\" height=\"1427\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2.jpg 1874w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2-300x228.jpg 300w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2-768x585.jpg 768w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Social-Scrabble-v2-1024x780.jpg 1024w\" sizes=\"auto, (max-width: 1874px) 100vw, 1874px\" \/><\/a><figcaption id=\"caption-attachment-32420\" class=\"wp-caption-text\">&#8216;#SocialScrabble&#8217; proved to be a hugely successful interactive game at AdviserEdge 2016&#8230; (<em>photographer: Janelsa Ouma<\/em>)<\/figcaption><\/figure>\n<figure id=\"attachment_32421\" aria-describedby=\"caption-attachment-32421\" style=\"width: 2347px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1.jpg\" rel=\"attachment wp-att-32421\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32421\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1.jpg\" alt=\"AdviserEdge 2016 delegates (L to R) Andrew Lorking, Regan Isaac, Ben Andrews, Greg Davis and Anthony Chimirri, all from Announcer Group\" width=\"2347\" height=\"1306\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1.jpg 2347w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1-300x167.jpg 300w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1-768x427.jpg 768w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/AdviserEdge-Delegates-v1-1024x570.jpg 1024w\" sizes=\"auto, (max-width: 2347px) 100vw, 2347px\" \/><\/a><figcaption id=\"caption-attachment-32421\" class=\"wp-caption-text\">AdviserEdge 2016 delegates (L to R) Andrew Lorking, Regan Isaac, Ben Andrews, Greg Davis and Anthony Chimirri, all from Announcer Group (<em>photographer: Janelsa Ouma<\/em>)\u00a0<\/figcaption><\/figure>\n<figure id=\"attachment_32422\" aria-describedby=\"caption-attachment-32422\" style=\"width: 2107px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1.jpg\" rel=\"attachment wp-att-32422\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32422\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1.jpg\" alt=\"Social Adviser Founder, Baz Gardner, addressing delegates at AdviserEdge 2016...\" width=\"2107\" height=\"1433\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1.jpg 2107w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1-300x204.jpg 300w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1-768x522.jpg 768w, https:\/\/riskinfo.com.au\/news\/files\/2016\/02\/Baz-Gardner-1-1024x696.jpg 1024w\" sizes=\"auto, (max-width: 2107px) 100vw, 2107px\" \/><\/a><figcaption id=\"caption-attachment-32422\" class=\"wp-caption-text\">Social Adviser Founder, Baz Gardner, addressing delegates at AdviserEdge 2016&#8230; (<em>photographer: Janelsa Ouma<\/em>)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Social media, technology, strategy for relationship-based business and overcoming emotional hurdles were the themes for this year\u2019s AdviserEdge conference which concluded at the end of last week.<\/p>\n","protected":false},"author":3,"featured_media":32456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,7],"tags":[4247],"class_list":["post-32411","post","type-post","status-publish","format-standard","has-post-thumbnail","category-conferences-and-events","category-technology","tag-feature"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/32411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=32411"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/32411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/32456"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=32411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=32411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=32411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}