{"id":40086,"date":"2018-03-06T11:04:56","date_gmt":"2018-03-06T00:04:56","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=40086"},"modified":"2018-03-06T22:54:35","modified_gmt":"2018-03-06T11:54:35","slug":"anz-campaign-will-promote-onepath-products-and-services","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2018\/03\/06\/anz-campaign-will-promote-onepath-products-and-services\/","title":{"rendered":"ANZ Campaign Will Promote OnePath Products And Services"},"content":{"rendered":"

ANZ Wealth has launched an advertising and awareness campaign to promote its OnePath brand, including its life insurance offerings, to both advisers and consumers.<\/p>\n

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ANZ Group Executive Wealth Australia, Alexis George<\/figcaption><\/figure>\n

The Pathways to Better campaign will highlight the 140-year history of ANZ and OnePath providing financial guidance to Australians and working with advisers to provide products, support and tools to help consumers reach their goals.<\/p>\n

ANZ Wealth Group Executive, Alexis George,<\/strong> said the campaign, which will run from March until September, will include activity and product updates and focus on the work of advisers as well as ANZ staff.<\/p>\n

\u201cOur business is based on strong and enduring partnerships with advisers and their customers. We want to celebrate this as well as recognising our rich shared history and sustainable future,\u201d George said.<\/p>\n

\u201cOur business is based on strong and enduring partnerships with advisers and their customers…”<\/h6>\n

\u201cIt\u2019s easy to focus on brand names or product features and enhancements. But while they are important, at the heart of this campaign is celebrating the enduring focus and expertise of our people and the work they do each day to create an even better experience for advisers, members and customers,\u201d George said.<\/p>\n

From the insurance perspective, the campaign will focus on<\/p>\n