{"id":53222,"date":"2020-11-19T14:47:34","date_gmt":"2020-11-19T04:47:34","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=53222"},"modified":"2024-10-30T08:45:22","modified_gmt":"2024-10-29T22:45:22","slug":"the-case-for-retaining-commissions-continued","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2020\/11\/19\/the-case-for-retaining-commissions-continued\/","title":{"rendered":"The Case for Retaining Commissions &#8230;Continued"},"content":{"rendered":"<!-- Either there are no banners, they are disabled or none qualified for this location! -->\n<div class=\"header row\">\n<h3>The release earlier this week of a report written by NSW risk specialist adviser, <strong>Brett Wright<\/strong>, arguing the case for retaining life insurance commissions, has garnered strong support from many corners of Australia&#8217;s life insurance industry (see: <a href=\"https:\/\/riskinfo.com.au\/news\/2020\/11\/17\/the-case-for-retaining-commissions\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Case for Retaining Risk Commissions<\/a>).<\/h3>\n<h3 class=\"intro\">Scroll below to consider a selection of the views offered in response to Brett&#8217;s paper (<a href=\"https:\/\/brettwright572.lpages.co\/advised-life-insurance\/\" target=\"_blank\" rel=\"noopener noreferrer\">download report here<\/a>).<\/h3>\n<h3>These comments represent a cross-section of the industry which includes life company CEOs, licensee chiefs, other industry stakeholders and your adviser peers. Your own comments are also welcome as we continue the debate about the future of life insurance commissions in Australia&#8230;<\/h3>\n<\/div>\n<p><!--more--><\/p>\n<h3>Background<\/h3>\n<p>Taken from Riskinfo&#8217;s story earlier this week on the release of Brett Wright&#8217;s Advised Insurance Alternatives report:<\/p>\n<div style=\"border-left: solid #eaeaea 10px; padding-left: 20px; margin-bottom: 20px;\">Approaching the eve of ASIC&#8217;s 2021 review of the quality of life insurance advice, second generation risk advice specialist, <strong>Brett Wright<\/strong>\u00a0(<a href=\"https:\/\/kprm.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPRM Platform<\/a>), outlines his argument for the retention of risk commissions by way of documenting the differences he says exist between the nature of advised life insurance on a commission basis and advised life insurance under a fee for service arrangement.<\/div>\n<div style=\"border-left: solid #eaeaea 10px; padding-left: 20px; margin-bottom: 20px;\">In his paper &#8211; <a href=\"https:\/\/brettwright572.lpages.co\/advised-life-insurance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comparing Commission vs No Commission + Advised Insurance Alternatives<\/a>\u00a0&#8211; Wright breaks down various elements associated with the value of life insurance advice, such as &#8216;Getting Covered&#8217; and &#8216;Reviewing &amp; Renewing&#8217;, and how each of these elements works, or would work, under the commission model and the alternative fee for service model.<\/div>\n<h3><strong>Industry Responses<\/strong><\/h3>\n<h4>Life Company CEOs<\/h4>\n<figure id=\"attachment_29247\" aria-describedby=\"caption-attachment-29247\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29247 size-full\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2015\/04\/John-de-Zwart.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-29247\" class=\"wp-caption-text\">John de Zwart \u2013 CEO NEOS Life<\/figcaption><\/figure>\n<p>In a professional advice industry, with strict regulatory and ethical standards, robust controls and oversight, the current commission model is both appropriate and sustainable. Combined with DDO and Unfair Contracts legislation, consumer best interest is well served and protected. Further changes to insurance commissions will only have negative consequences for middle Australians with no alternatives except government welfare or inadequate group cover.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<figure id=\"attachment_51579\" aria-describedby=\"caption-attachment-51579\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51579\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/08\/Michael-Pillmer-832x1024.jpeg\" alt=\"\" width=\"150\" height=\"185\" \/><figcaption id=\"caption-attachment-51579\" class=\"wp-caption-text\">Michael Pillemer CEO &#8211; PPS Mutual<\/figcaption><\/figure>\n<p>Insurance sector sustainability and the best possible outcomes for insured Australians provide the focus for the Advised Life Insurance report. The value and role of a vibrant, engaged and appropriately remunerated advice profession is fundamental to building a future-proofed bedrock of sustainable, best-interest consumer outcomes and benefits.<\/p>\n<p>We all understand that the question of adviser remuneration has a vexatious history. However, this report makes a compelling and clear case for the holistic benefit of commissions to the consumers of advised life insurance.\u00a0 I encourage those with an interest in solving the challenges of under-insurance in Australia, or of simply seeking to know the positive impact that appropriate, best-interest commission structures have on the lives of insured people, to read this report.<\/p>\n<p>The report also provides an incisive analysis of the benefits of individual advised cover for consumers over direct and group cover which, while they have a place, are severely limited by comparison.<\/p>\n<h4>Licensee CEOs<\/h4>\n<figure id=\"attachment_52297\" aria-describedby=\"caption-attachment-52297\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-52297\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/09\/Wayne-Handley-2.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-52297\" class=\"wp-caption-text\">Wayne Handley \u2013 Managing Director Bombora Advice<\/figcaption><\/figure>\n<p>It\u2019s inspiring to see that the next generation of professional risk planners grasp the very foundation of what drives an economical Life Insurance Sector \u2013 Life Insurance is a pooled event. Well done, Brett.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<figure id=\"attachment_44769\" aria-describedby=\"caption-attachment-44769\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44769\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2019\/05\/Don-Trapnell-3-v2.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-44769\" class=\"wp-caption-text\">Don Trapnell \u2013 Director Synchron<\/figcaption><\/figure>\n<p>Brett has broken down an issue that people are trying to make complex and has turned it into something relatively simple. The very concept of insurance is a simple argument and the same applies to retaining life insurance commissions.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<figure id=\"attachment_53238\" aria-describedby=\"caption-attachment-53238\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53238\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/11\/Helen-Blackford-e1605763393911.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-53238\" class=\"wp-caption-text\">Helen Blackford &#8211; Chief Executive Officer Lonsdale, Millennium3 and IOOF Alliances<\/figcaption><\/figure>\n<p>The Advised Life Insurance report authored by Brett Wright outlines many of the key issues from a practitioner\u2019s point of view that lead directly to the accessibility and affordability of Life Insurance.<\/p>\n<p>If an industry construct is further created through decreased commissions where restrictions are placed on a consumer\u2019s ability to access and afford advice, the social and community impacts will result in broader under-insurance, financial hardship for Australian\u2019s in their time of need, and as a result an increased demand on the welfare system.<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Advice Advocate, Business Owner<\/h4>\n<figure id=\"attachment_53239\" aria-describedby=\"caption-attachment-53239\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53239\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/11\/Nettie-Handley.jpg\" alt=\"\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-53239\" class=\"wp-caption-text\">Nettie Handley \u2013 Life Insurance Advice Advocate<\/figcaption><\/figure>\n<p>It\u2019s staggering that we still have to defend Life Risk Commissions. The LIF reforms have not delivered the industry profitability (sustainability), or cheaper premiums that was promised. Quite the reverse. What if the premise was wrong and commissions weren\u2019t to blame at all?\u00a0 What if insurers looked at the mounting evidence and asked themselves \u2018what if we were to blame?\u2019<\/p>\n<p>Our situation is perilous, we need to work together to rebuild the vibrant life insurance sector that all Australians deserve.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Advisers<\/h4>\n<figure id=\"attachment_53244\" aria-describedby=\"caption-attachment-53244\" style=\"width: 158px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53244\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/11\/Ben-Donald-e1605763736336.jpg\" alt=\"\" width=\"158\" height=\"190\" \/><figcaption id=\"caption-attachment-53244\" class=\"wp-caption-text\">Ben Donald \u2013 Adviser and Director of Austbrokers Financial Solutions<\/figcaption><\/figure>\n<p>Over the past year ABFS has averaged over $1m a month in claims and if it weren\u2019t for the current commission model, a large portion of these clients would have been left to fend for themselves.<\/p>\n<p>Our client engagement process includes a full disclosure on the commission model and every single client understands that; from stamp duty and mortgage insurance on a property purchase through to your income tax, Australians understand and appreciate the simplicity of a percentage commission model. The beauty of the current model is that it gives the consumer 100% visibility and choice.<\/p>\n<p>The cost incurred in providing risk advice to the average Australian has been rising for the past 3 to 5 years and this has meant a larger percentage of individuals not being able to seek advice.<\/p>\n<p>Brett\u2019s observations are an accurate reflection of the current environment; it has become more difficult for the average Australian to receive advice and obtain insurance specific to their needs. If commissions were removed, this trend would be accelerated, reducing even further the ability of Australians to receive advice. This is especially true for those with young families watching their expenses and those small businesses trying to get off the ground.<\/p>\n<h4>The final word &#8211; for the moment &#8211; goes to the report&#8217;s author:<\/h4>\n<p>With the government, opposition and regulators continuing to say they would support a ban of commissions, I wrote this report with the sole purpose of starting open, honest, transparent and fact based conversations with politicians, regulators, life insurers, associations, licensees, advisers at the coal face, and most important of all, the consumers we serve.<\/p>\n<p>I totally understand the government wants change, and I want change too, but the changes need to be well informed, financially viable and drive simplification and innovation in the sector, so the industry can provide a faster, fairer and better experience for all Australians, instead of adding more and more red tape, suffocation and increased costs for all.<\/p>\n<p>My argument isn\u2019t trying to say that life insurance advice should be funded by commissions only. I believe there is room for fee for service (FFS) and consumers who want and\/or can afford FFS can access this option already. But FFS should not be the only option and it is essential consumers maintain their right to choose between the commission and FFS models, and decide which is best for them.<\/p>\n<p>I\u2019m totally frustrated with the lack of direction in life insurance and advice, and it is safe to say that most advisers and their clients are at their wits end too. Working with clients and also seeing how other advice businesses help their clients every day, I still can\u2019t fathom how or why we are still sitting here questioning the value of life insurance advice and commissions, when advised clients who fund their advice through commission generally have access to better benefits, better premiums, better claims services and have cover that is fit for purpose, when compared with outcomes if they tried to DIY.<\/p>\n<blockquote><p>The message isn\u2019t getting through to government and regulators and it\u2019s time advisers made sure it did&#8230;<\/p><\/blockquote>\n<p>The message isn\u2019t getting through to government and regulators and it\u2019s time advisers made sure it did from the bottom up, because the top down approach has not been working.<\/p>\n<p>There are many issues the life insurance industry and advisers are facing, but if we can\u2019t get the policy makers to acknowledge a ban on commissions won\u2019t work, then the rest doesn\u2019t matter. All stakeholders need to put self-interest aside, because what\u2019s best for consumers, is ultimately what\u2019s best for all of us in the long run. The #1 industry issue to solve now, is ensuring life insurance commissions are not banned.<\/p>\n<div style=\"background: #eaeaea; padding: 20px; margin-bottom: 20px; clear: both;\">\n<p><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/11\/Brett-Wright-e1605487569750.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-53156 size-full\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2020\/11\/Brett-Wright-e1605487569750.jpg\" alt=\"\" width=\"167\" height=\"200\" \/><\/a>Brett Wright has 14 years&#8217; experience in life insurance advice and is a director of his family&#8217;s 33 year-old life insurance advice business. He advises a diverse range of clients from young families through to large corporate key person insurance clients and he is also a director and founder of an Insurtech platform that is used by some of Australia&#8217;s largest insurance and risk advisory businesses to revolutionise consumer access to quality, affordable life insurance advice and products.<\/p>\n<\/div>\n<p style=\"text-align: center;\"><a  class=\"vc_btn vc_btn-black vc_btn-sm vc_btn_square \" href=\"https:\/\/riskinfo.com.au\/adviserfocus\/\" >Back to Adviser Focus Main Page&#8230;\u00a0<\/a><\/p>\n<!-- Either there are no banners, they are disabled or none qualified for this location! -->\n","protected":false},"excerpt":{"rendered":"<p>The release earlier this week of a report written by NSW risk specialist adviser, Brett Wright, arguing the case for retaining life insurance commissions, has garnered strong support from many corners of Australia&#8217;s life insurance industry (see: The Case for Retaining Risk Commissions). Scroll below to consider a selection of the views offered in response [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":53273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6868,8,270],"tags":[],"class_list":["post-53222","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adviserfocus","category-compliance-regulation","category-remuneration"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/53222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=53222"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/53222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/53273"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=53222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=53222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=53222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}