CommInsure has\u00a0launched a new marketing support service called Smart Adviser Marketing (SAM).\u00a0<\/p>\n
Announced to advisers as part of CommInsure’s\u00a0recently-completed\u00a0national roadshow, SAM is a free\u00a0online marketing tool designed to assist advisers navigate their way through the marketing processes associated with their business.\u00a0 CommInsure describes SAM as a thorough, detailed and complete marketing site for advisers.<\/p>\n
The service is divided into three main sections:<\/p>\n
Within these three main sections are\u00a0a total of 18 different modules that address various elements of an advice practice’s marketing mix, including topics such as:<\/p>\n
Another module included within the SAM package of services helps advisers market to different life stages.\u00a0 Using research findings, CommInsure’s Head of Marketing, Michal Browne<\/strong>, demonstrated to\u00a0advisers\u00a0the key drivers for Baby Boomers, Generation X and Generation Y clients, how the drivers can vary between these key client segments, the impact on them of the Global Financial Crisis and the importance of the issue of Trust, particularly post GFC.<\/p>\n Mr Browne\u00a0pointed out\u00a0that how a client or a prospective client perceives their adviser can often be determined by factors beyond the adviser’s control, such as the GFC, which is why the issue of building trust was paramount in developing lasting, productive adviser\/client relationships.<\/p>\n CommInsure’s\u00a0current affairs-style roadshow presentation, hosted by journalist and presenter, Peter Thompson<\/strong>, covered a range of topics under the theme of\u00a0\u00a0‘exposing the truth’ about important industry issues.<\/p>\n One alarming fact shared with the audience highlighted the plight of so many Australians who are underinsured.\u00a0 Advisers were told that the end result of the 2009 Victorian bushfire tragedy saw $846 million paid out to bushfire victims holding general insurance cover, compared to a paltry $1 million paid in total for life insurance claims.<\/p>\n Advisers\u00a0also heard from Business Health’s<\/a> Tony Stephens <\/strong>on\u00a0how to develop greater productivity and growth in their business, as well as\u00a0hearing from a disability\u00a0claimant about his journey to recovery and the irreplaceable value of\u00a0his insurance cover.<\/p>\n