AMP has launched a major product and services upgrade, including a totally new brand image for\u00a0its flagship Flexible Lifetime – Protection product range.<\/p>\n
The initiatives have been presented\u00a0to advisers in a national roadshow, where \u00a0key messages have centred around the theme of ‘Owning Tomorrow’, and aligning the respective value propositions of AMP and its advisers.<\/p>\n
Taking effect from 22 May 2010, key initiatives, driven by adviser feedback,\u00a0and presented in terms of challenges being faced and solutions being offered, include:<\/p>\n
Services<\/strong><\/p>\n Launch of AMP Underwriting Concierge Service<\/span><\/p>\n Designed to reduce the cost to advisers of servicing their clients, the Underwriting Concierge initiative\u00a0will offer\u00a0pre-assessment via an electronic pre-assessment form.\u00a0 The process is intended to be transparent, accessible and responsive.<\/p>\n The Underwriting Concierge service will also\u00a0work to streamline the underwriting process, including automatically arranging standard medical tests direct with the client.<\/p>\n Launch of AMP\u00a0Claims Concierge Service<\/span><\/p>\n The AMP Claims Concierge service comprises five enhanced initiatives within the insurer’s claims service, designed to optimise the\u00a0experience for the client, but also the adviser.<\/p>\n A\u00a0dedicated claims assessor will be allocated to each claim, and AMP will also follow the claimant’s preferences, should they only wish to deal through the adviser or alternatively if they prefer to deal direct with the AMP claims case manager.<\/p>\n Other enhancements revolve around processes leading to a simpler, more flexible and more timely claims experience.<\/p>\n Electronic Lodgement<\/span><\/p>\n AMP has enhanced its electronic lodgement process by allowing the adviser to electronically lodge personal information required to to assess an application, avoiding the need for ‘wet’ signatures on the application form or personal statement.<\/p>\n Products<\/strong><\/p>\n Amongst other key changes are enhancements to AMP’s automatic upgrade rules,\u00a0changes to its underwriting approach to diabetes,\u00a0reducing the eligibility for income protection cover to those working a minimum of 15 hours per week and enhancements to key trauma definitions, including Cancer.<\/p>\n New premium rates will naturally apply to the new Trauma Cover Optimum products and income protection rates for new business will see minor changes for stepped premiums at older ages.<\/p>\n According to AMP’s National Technical Manager, Chris Kirby<\/strong>, the insurer has structured its initiatives and enhancements taking into account extensive adviser feedback,\u00a0seeking to offer solutions that meet the varying and sometimes conflicting needs of clients and advisers.<\/p>\n\n