{"id":68838,"date":"2023-11-27T08:00:01","date_gmt":"2023-11-26T22:00:01","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=68838"},"modified":"2025-03-14T12:02:22","modified_gmt":"2025-03-14T01:02:22","slug":"brand-campaign-highlights-the-value-of-life-insurance","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2023\/11\/27\/brand-campaign-highlights-the-value-of-life-insurance\/","title":{"rendered":"Brand Campaign Highlights the Value of Life Insurance"},"content":{"rendered":"\n
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TAL’s launch of a new consumer brand campaign portraying the defining moments \u2013 the highlights and the challenges \u2013 experienced by Australians throughout life, attracted high reader interest this week…<\/h3>\n<\/div>\n<\/div>\n

TAL has launched a new consumer brand campaign portraying the defining moments \u2013 the highlights and the challenges \u2013 experienced by Australians throughout life.<\/p>\n

TAL Chief Customer & Brand Officer Alex Homer<\/strong> says the Whatever Life Holds<\/em> campaign “…captures the breadth and beauty of Australian life, alongside the unpredictable moments that make up the good days, the tough days, and all those in between.”<\/p>\n

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Alex Homer … the campaign is also a reflection of TAL\u2019s commitment to delivering for our five million customers<\/figcaption><\/figure>\n

He says the Whatever Life Holds<\/em> campaign is also a reflection of TAL\u2019s commitment to delivering for its five million customers.<\/p>\n

“Central to that is paying claims and providing support during their most challenging times – whether they are recovering from an injury or illness or after the loss of a loved one.\u201d<\/p>\n

TAL reported earlier in November that of the 32,456 individuals and their beneficiaries who received payments during the six months from 1 April 2023, 75% were living benefits (see: Record $2 Billion in Claims Paid in Six Months<\/a>).<\/p>\n

The insurer says the new campaign is the latest evolution in its brand platform which launched in 2016 with This Australian Life<\/em> and Scars<\/em> in 2019. The major campaign, which includes ads cut into 30-second and 15-second versions, will be supported by outdoor and digital.<\/p>\n

The campaign premiered during the 2023 NAB AFLW Finals Series on 25 November.<\/p>\n

Click here<\/a> to view Whatever Life Holds<\/em> (30 second version).<\/p>\n

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Courtesy of TAL.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

TAL’s launch of a new consumer brand campaign portraying the defining moments \u2013 the highlights and the challenges \u2013 experienced by Australians throughout life, attracted high reader interest this week… TAL has launched a new consumer brand campaign portraying the defining moments \u2013 the highlights and the challenges \u2013 experienced by Australians throughout life. TAL […]<\/p>\n","protected":false},"author":24,"featured_media":68848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3,8291],"tags":[],"class_list":{"0":"post-68838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-company-news","8":"category-general","9":"category-story-of-the-week"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/68838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=68838"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/68838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/68848"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=68838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=68838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=68838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}