{"id":70040,"date":"2024-02-26T10:38:35","date_gmt":"2024-02-26T00:38:35","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=70040"},"modified":"2024-03-01T10:35:37","modified_gmt":"2024-03-01T00:35:37","slug":"aia-launches-new-brand-campaign","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2024\/02\/26\/aia-launches-new-brand-campaign\/","title":{"rendered":"AIA Launches New Brand Campaign"},"content":{"rendered":"<p>AIA Australia has unveiled its new brand campaign, encouraging Australians to go \u2018all in on something\u2019 in an extension of its \u2018All or Something\u2019 brand platform.<\/p>\n<p>The insurer says the new campaign comes as it celebrates, this year, the 10-year anniversary of its science-backed health and wellbeing program, AIA Vitality.<\/p>\n<p>The new campaign sees AIA continue its relationship with Australian sporting champions \u2013 <strong>Ash Barty<\/strong> and <strong>Stephanie Gilmore<\/strong>.<\/p>\n<p>They feature alongside the insurer\u2019s other brand ambassadors as well as a diverse range of Australians, and AIA staff members \u201c\u2026in a mass celebration of the \u2018healthy somethings\u2019 that can make a huge difference when it comes to the health and wellbeing of the nation.&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"AIA All In On Something 2024\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RQl-SQxSuOQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>The new campaign is on national TV in addition to digital, OOH, BVOD, social, PR as well as across AIA\u2019s owned media.<\/p>\n<figure id=\"attachment_70048\" aria-describedby=\"caption-attachment-70048\" style=\"width: 151px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2024\/02\/damien-mu-e1708907551389.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-70048\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2024\/02\/damien-mu-e1708907551389.jpg\" alt=\"\" width=\"151\" height=\"182\" \/><\/a><figcaption id=\"caption-attachment-70048\" class=\"wp-caption-text\">Damien Mu<\/figcaption><\/figure>\n<p>AIA\u2019s CEO, <strong>Damien Mu<\/strong> said AIA\u2019s vision \u201c\u2026to make Australia the healthiest and best protected nation in the world starts with those small steps.&#8221;<\/p>\n<p>&#8220;Science tells us that long-term, sustainable health changes aren\u2019t driven by unattainable goals and over the last 10 years, through AIA Vitality, we know this to be true and have empowered Australians to turn small, positive lifestyle changes into consistent, long-term healthy behaviours.\u201d<\/p>\n<p>He says this has resulted in \u201cphenomenal\u201d statistics from members including:<\/p>\n<ul>\n<li>Clocking 420 billion steps<\/li>\n<li>Completing nearly 100,000 AIA Vitality health checks<\/li>\n<li>Visiting AIA partner gyms over 3.9 million times<\/li>\n<\/ul>\n<p>Mu says this all adds up to real rewards and savings for members and the new\u00a0 brand campaign \u201c\u2026celebrates these collective milestones and our desire to show Australians how they can embrace going all in on something, rather than nothing at all, and how these small, individual changes will dramatically improve the health outcomes of Australia overall.\u201d<\/p>\n<p>AIA Vitality program rewards \u2018healthy somethings\u2019 through discounts and rewards.<\/p>\n<p>Australians can take part in AIA\u2019s <a href=\"https:\/\/www.aia.com.au\/\" target=\"_blank\" rel=\"noopener\">Small Something Challenge<\/a> via its website and social channels. The challenge includes 10 months of health and wellbeing motivation, coached by AIA\u2019s ambassadors, with rewards on offer each month for those who participate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIA Australia has unveiled its new brand campaign, encouraging Australians to go \u2018all in on something\u2019 in an extension of its \u2018All or Something\u2019 brand platform. The insurer says the new campaign comes as it celebrates, this year, the 10-year anniversary of its science-backed health and wellbeing program, AIA Vitality. The new campaign sees AIA [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":70044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,8281],"tags":[],"class_list":{"0":"post-70040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-company-news","8":"category-health-wellness"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/70040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=70040"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/70040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/70044"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=70040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=70040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=70040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}