{"id":71032,"date":"2024-04-22T13:35:10","date_gmt":"2024-04-22T03:35:10","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=71032"},"modified":"2024-04-23T17:36:01","modified_gmt":"2024-04-23T07:36:01","slug":"new-parent-company-brand-for-fortnum-and-pfs","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2024\/04\/22\/new-parent-company-brand-for-fortnum-and-pfs\/","title":{"rendered":"New Parent Company Brand for Fortnum and PFS"},"content":{"rendered":"<p>Following <a href=\"https:\/\/fortnum.com.au\/\" target=\"_blank\" rel=\"noopener\">Fortnum Private Wealth\u2019s<\/a> recent acquisition of Australian Unity\u2019s financial advice business, Professional Financial Services, the group has created a new parent company brand called Entireti.<\/p>\n<p>A statement from the company says Entireti will \u201c\u2026become the overarching brand identity that encompasses the group\u2019s business services and licensing offerings.\u201d<\/p>\n<figure id=\"attachment_35393\" aria-describedby=\"caption-attachment-35393\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/11\/NeilYounger-cropped.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35393\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2016\/11\/NeilYounger-cropped.jpg\" alt=\"\" width=\"150\" height=\"179\" \/><\/a><figcaption id=\"caption-attachment-35393\" class=\"wp-caption-text\">Neil Younger<\/figcaption><\/figure>\n<p>This includes the brands of Fortnum and PFS \u201c..as well as any future take-to-market propositions.\u201d<\/p>\n<p><strong>Neil Younger<\/strong>, Entireti\u2019s CEO, says Fortnum and PFS will continue to operate under their respective names \u201c\u2026in recognition of their &#8230; positions in the market, significant goodwill, and the brand equity both businesses have built over many years.\u201d<\/p>\n<p>Fortnum acquired Australian Unity\u2019s financial advice business in November 2023, taking over the provision of business and licensing services to PFS\u2019 170+ advisers (see: <a href=\"https:\/\/riskinfo.com.au\/news\/2023\/11\/14\/australian-unity-sells-advice-business\/\" target=\"_blank\" rel=\"noopener\">Australian Unity Sells Advice Business<\/a>).<\/p>\n<p>The company says that Entireti employs over 55 staff and services around 400 financial advisers nationally.<\/p>\n<p>&#8220;The group\u2019s 170 advice businesses collectively oversee in excess of $30 billion in funds under advice, on behalf of over 60,000 clients.&#8221;<\/p>\n<p><strong>Matt Brown<\/strong>, Executive General Manager of Advice at Entireti, says the new brand has &#8220;&#8230; ambitious plans, which includes expanding the range of services we offer, as we strive to meet the holistic needs of professional advice businesses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following Fortnum Private Wealth\u2019s recent acquisition of Australian Unity\u2019s financial advice business, Professional Financial Services, the group has created a new parent company brand called Entireti. A statement from the company says Entireti will \u201c\u2026become the overarching brand identity that encompasses the group\u2019s business services and licensing offerings.\u201d This includes the brands of Fortnum and [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":71036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-71032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dealer-groups","category-general"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/71032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=71032"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/71032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/71036"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=71032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=71032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=71032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}