{"id":7327,"date":"2010-08-09T10:24:46","date_gmt":"2010-08-09T00:24:46","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=7327"},"modified":"2020-08-04T23:35:12","modified_gmt":"2020-08-04T13:35:12","slug":"ing-changes-to-onepath","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2010\/08\/09\/ing-changes-to-onepath\/","title":{"rendered":"ING Changes to OnePath"},"content":{"rendered":"<p><em>OnePath <\/em>has been revealed as\u00a0the new brand name and identity for ANZ&#8217;s Australian and New Zealand\u00a0wealth management businesses, replacing the ING brand.<\/p>\n<p><!--more-->The much-anticipated announcement was made by ANZ last week, where ANZ&#8217;s CEO Australia, <strong>Phil Chronican<\/strong>, said the introduction of the OnePath name and brand &#8220;&#8230; recognises that successful wealth businesses need to be positioned and operate as specialists with capabilities that support the particular needs of customers and intermediaries.&#8221;<\/p>\n<h6>&#8230; we seek to grow our share of the IFA market<\/h6>\n<p>Mr\u00a0Chronican said that deepening relationships with\u00a0its customers is a clear opportunity for ANZ: &#8220;This includes continuing our long standing commitment and relationship with professional financial advisers as we seek to grow our share of the IFA market,&#8221; he said.<\/p>\n<p>The Bank said this announcement is the first step in a communications program targeting existing intermediaries and customers ahead of a public launch of the OnePath brand later this year, noting it has the licence to use the ING brand until November 2010.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7342\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2010\/08\/onepath-logo.jpg\" alt=\"onepath-logo\" width=\"216\" height=\"112\" \/><\/p>\n<p>ANZ says the OnePath brandmark is made up of a wordmark and symbol, where the symbol is a stylised depiction of a path designed to give a sense of direction and moving forward which is central to the promise to customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OnePath has been revealed as\u00a0the new brand name and identity for ANZ&#8217;s Australian and New Zealand\u00a0wealth management businesses, replacing the ING brand.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7327","post","type-post","status-publish","format-standard","category-company-news","headers-new"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/7327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=7327"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/7327\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=7327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=7327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=7327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}