{"id":76052,"date":"2025-03-06T10:47:50","date_gmt":"2025-03-05T23:47:50","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=76052"},"modified":"2025-07-07T13:38:57","modified_gmt":"2025-07-07T02:38:57","slug":"newco-gets-a-new-name","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2025\/03\/06\/newco-gets-a-new-name\/","title":{"rendered":"NewCo Gets a New Name"},"content":{"rendered":"<p>Business services partner <a href=\"https:\/\/entireti.com.au\/\" target=\"_blank\" rel=\"noopener\">Entireti<\/a> is to rebrand its NewCo subsidiary to <a href=\"https:\/\/akumin.com.au\/\" target=\"_blank\" rel=\"noopener\">Akumin<\/a>.<\/p>\n<p>The change follows Entireti\u2019s acquisition of AMP&#8217;s financial advice businesses, including AMP Financial Planning, Hillross, and Charter Financial Planning, which had been temporarily operating as NewCo.<\/p>\n<p><strong>Neil Younger<\/strong>, Entireti Group CEO, says the rebrand \u2013 coming just months after the completion of the AMP transaction in December \u2013 highlights the desire of the group\u2019s advisers and employees to move forward, under a new name, vision and strategy.<\/p>\n<figure id=\"attachment_74912\" aria-describedby=\"caption-attachment-74912\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2024\/12\/Neil-Younger-Screenshot-2024-12-02-at-15-11-06-About-Entireti-Entireti-Limited-e1733105587380.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-74912\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2024\/12\/Neil-Younger-Screenshot-2024-12-02-at-15-11-06-About-Entireti-Entireti-Limited-e1733105587380.png\" alt=\"\" width=\"150\" height=\"177\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2024\/12\/Neil-Younger-Screenshot-2024-12-02-at-15-11-06-About-Entireti-Entireti-Limited-e1733105587380.png 463w, https:\/\/riskinfo.com.au\/news\/files\/2024\/12\/Neil-Younger-Screenshot-2024-12-02-at-15-11-06-About-Entireti-Entireti-Limited-e1733105587380-254x300.png 254w, https:\/\/riskinfo.com.au\/news\/files\/2024\/12\/Neil-Younger-Screenshot-2024-12-02-at-15-11-06-About-Entireti-Entireti-Limited-e1733105587380-356x420.png 356w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-74912\" class=\"wp-caption-text\">Neil Younger &#8230;Focused on supporting advisers.<\/figcaption><\/figure>\n<p>\u201cWe remain focused on supporting Akumin advisers through this transition,\u201d he said.<\/p>\n<p>\u201cAkumin, alongside the broader Entireti business, has exciting plans to grow and expand the range of services we deliver to advice businesses.\u201d<\/p>\n<p>Entireti, which includes Fortnum Private Wealth, Personal Financial Services and Akumin, has around 1,300 financial advisers, 400 businesses, and around 180 employees.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business services partner Entireti is to rebrand its NewCo subsidiary to Akumin. The change follows Entireti\u2019s acquisition of AMP&#8217;s financial advice businesses, including AMP Financial Planning, Hillross, and Charter Financial Planning, which had been temporarily operating as NewCo. Neil Younger, Entireti Group CEO, says the rebrand \u2013 coming just months after the completion of the [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":76055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-76052","post","type-post","status-publish","format-standard","has-post-thumbnail","category-company-news"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/76052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=76052"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/76052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/76055"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=76052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=76052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=76052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}