{"id":79180,"date":"2025-09-03T12:13:40","date_gmt":"2025-09-03T02:13:40","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=79180"},"modified":"2025-09-11T12:32:32","modified_gmt":"2025-09-11T02:32:32","slug":"acenda-launches-nationwide-brand-campaign","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2025\/09\/03\/acenda-launches-nationwide-brand-campaign\/","title":{"rendered":"Acenda Launches Brand Campaign"},"content":{"rendered":"<p>Ahead of the forthcoming merger of MLC Life and Resolution Life Australasia to form <a href=\"https:\/\/www.acenda.com.au\/\" target=\"_blank\" rel=\"noopener\">Acenda<\/a>, the company has launched a nationwide campaign to promote the new brand.<\/p>\n<p><strong>Jane McGovern<\/strong>, Acenda&#8217;s Chief Customer and Strategy Officer, said: \u201cWe have undertaken research to find out what resonates with Australians.<\/p>\n<p>\u201cAcenda symbolises new beginnings, ascension and progress, while maintaining the trust of a brand that has more than 135 years of pedigree and heritage.\u201d<\/p>\n<figure id=\"attachment_75280\" aria-describedby=\"caption-attachment-75280\" style=\"width: 150px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75280\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2025\/01\/Jane-McGovern-2.png\" alt=\"Jane McGovern\" width=\"150\" height=\"180\" \/><figcaption id=\"caption-attachment-75280\" class=\"wp-caption-text\">Jane McGovern.<\/figcaption><\/figure>\n<p>She said the Acenda brand is more than just a new name and a tagline.<\/p>\n<p>\u201cIt\u2019s about creating a brand that supports our organisation\u2019s bold growth ambitions and reignites a very traditional category to sit up and pay attention.\u201d<\/p>\n<p>The brand change is being backed by an advertising campaign that McGovern said will encourage Australians to \u201clive life with confidence, knowing they are protected by a strong and trusted company\u201d.<\/p>\n<p>Acenda was recently named Best Overall Winner \u2013 Best Rebrand at the 2025 Brandie Awards, hosted by Intelligence Bank.<\/p>\n<p><iframe loading=\"lazy\" title=\"Take Life On with Acenda\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/In7xG22RfvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the forthcoming merger of MLC Life and Resolution Life Australasia to form Acenda, the company has launched a nationwide campaign to promote the new brand. Jane McGovern, Acenda&#8217;s Chief Customer and Strategy Officer, said: \u201cWe have undertaken research to find out what resonates with Australians. \u201cAcenda symbolises new beginnings, ascension and progress, while [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":79182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3],"tags":[],"class_list":["post-79180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-company-news","category-general"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/79180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=79180"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/79180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/79182"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=79180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=79180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=79180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}