{"id":8005,"date":"2010-10-06T12:14:16","date_gmt":"2010-10-06T01:14:16","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=8005"},"modified":"2020-02-06T08:12:24","modified_gmt":"2020-02-05T21:12:24","slug":"countdown-to-onepath","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2010\/10\/06\/countdown-to-onepath\/","title":{"rendered":"Countdown to OnePath"},"content":{"rendered":"<p>Advisers have been sent details this week about the steps being taken to notify customers of\u00a0 the ownership and name change from ING Australia (ING) to OnePath.<\/p>\n<p><!--more-->According to the message to advisers, communications to ING\u00a0customers about the change to OnePath will include:<\/p>\n<ul>\n<li>A customer letter mailed from mid-October 2010<\/li>\n<li>Flyers, inserted into ING\u00a0collateral such as annual statements and welcome packs<\/li>\n<li>A dedicated website and Call Centre number launching from mid-October 2010<\/li>\n<li>A national advertising campaign launching in November 2010<\/li>\n<\/ul>\n<p>Following consultation with advisers, ING says it has compiled a number of tools to assist them in &#8216;positioning&#8217; these communications with their clients, including:<\/p>\n<ul>\n<li>ING Australia customer letter: A copy of a letter being mailed to ING\u00a0customers from mid-October 2010<\/li>\n<li>Adviser to client letter: A letter template to send to\u00a0clients if advisers want to provide a personalised communication around the change of name and brand before the\u00a0official launch<\/li>\n<li>Client Q&amp;As: Answers to common questions advisers may be asked<\/li>\n<\/ul>\n<p>One of the Q&amp;A questions refers to the highly successful ongoing ING campaign that featured Billy Connelly.\u00a0\u00a0With the launch of the\u00a0OnePath brand, ING says it has decided on a new creative strategy which does not involve Billy. The new campaign that will support the change of name will commence early next month and run across a range of mediums including TV, print, outdoor and online.<\/p>\n<p>ING advises the name change will not affect any of the superannuation, investment or insurance arrangements that clients may already have in place with the company today.<\/p>\n<p>Following the launch of Onepath next month, the Australian life insurance market will have seen the departure in quick succession of two substantial global brands in Aviva and ING.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advisers have been sent details this week about the steps being taken to notify customers of\u00a0 the ownership and name change from ING Australia (ING) to OnePath.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":{"0":"post-8005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-company-news"},"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/8005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=8005"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/8005\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=8005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=8005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=8005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}