{"id":8111,"date":"2010-10-13T11:46:23","date_gmt":"2010-10-13T00:46:23","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=8111"},"modified":"2020-02-06T08:12:23","modified_gmt":"2020-02-05T21:12:23","slug":"new-mlc-media-campaign","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2010\/10\/13\/new-mlc-media-campaign\/","title":{"rendered":"New MLC Media Campaign"},"content":{"rendered":"<p>MLC has told advisers it will be launching a new mass media\u00a0campaign next week,\u00a0designed to increase its brand awareness and support the key values of family safety and security.<\/p>\n<p><!--more-->To commence from 18 October, the campaign will involve a series of TV and online ads that\u00a0deliver messages about the MLC brand as well as messages that address\u00a0the importance and value of advice and insurance.<\/p>\n<h6>&#8230; the most important value held by its target customers is &#8216;Family Safety and Security&#8217;<\/h6>\n<p>The company\u00a0says its research shows that the most important value held by its target customers is &#8216;Family Safety and Security&#8217; and a strong belief that &#8220;how well you go through life depends on who you go through life with.&#8221;<\/p>\n<p>The new campaign aims to address these values by following\u00a0a family in their late 20&#8217;s as they grow and experience a number of milestones through to their late 40&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MLC has told advisers it will be launching a new mass media\u00a0campaign next week,\u00a0designed to increase its brand awareness and support the key values of family safety and security.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-8111","post","type-post","status-publish","format-standard","category-company-news"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/8111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=8111"}],"version-history":[{"count":0,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/8111\/revisions"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=8111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=8111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=8111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}