{"id":83505,"date":"2026-08-11T12:48:27","date_gmt":"2026-08-11T02:48:27","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=83505"},"modified":"2026-08-11T12:48:54","modified_gmt":"2026-08-11T02:48:54","slug":"what-drives-your-product-selection","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2026\/08\/11\/what-drives-your-product-selection\/","title":{"rendered":"What Drives Your Product Selection?"},"content":{"rendered":"<div id=\"polls-369\" class=\"wp-polls\">\n\t\t<div class=\"pollHeader\"><strong>What is the one factor which most often informs your selection of life insurance product solution for your client?<\/strong><\/div><div id=\"polls-369-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li>Product pricing <small>(39%)<\/small><div class=\"pollbar\" style=\"width: 39%\" title=\"Product pricing (39% | 37 Votes)\"><\/div><\/li>\n\t\t<li>BDM support <small>(18%)<\/small><div class=\"pollbar\" style=\"width: 18%\" title=\"BDM support (18% | 17 Votes)\"><\/div><\/li>\n\t\t<li>Product features <small>(16%)<\/small><div class=\"pollbar\" style=\"width: 16%\" title=\"Product features (16% | 15 Votes)\"><\/div><\/li>\n\t\t<li>Underwriting support <small>(14%)<\/small><div class=\"pollbar\" style=\"width: 14%\" title=\"Underwriting support (14% | 13 Votes)\"><\/div><\/li>\n\t\t<li>Historical relationship with insurer <small>(5%)<\/small><div class=\"pollbar\" style=\"width: 5%\" title=\"Historical relationship with insurer (5% | 5 Votes)\"><\/div><\/li>\n\t\t<li>New business support <small>(4%)<\/small><div class=\"pollbar\" style=\"width: 4%\" title=\"New business support (4% | 4 Votes)\"><\/div><\/li>\n\t\t<li>Other factors <small>(3%)<\/small><div class=\"pollbar\" style=\"width: 3%\" title=\"Other factors (3% | 3 Votes)\"><\/div><\/li>\n\t\t<li>Claims support <small>(0%)<\/small><div class=\"pollbar\" style=\"width: 1%\" title=\"Claims support (0% | 0 Votes)\"><\/div><\/li>\n\t\t<\/ul><div style=\"text-align: center\"><\/div><\/div>\n\t\t<input type=\"hidden\" id=\"poll_369_nonce\" name=\"wp-polls-nonce\" value=\"9b11fabdfb\" \/>\n<\/div>\n\n<p>Our report this week on NEOS enhancing the underwriting capability of its growing life insurance product and underwriting platform has prompted our latest poll question (see: <a href=\"https:\/\/riskinfo.com.au\/news\/2026\/08\/10\/neos-enhances-underwriting-platform\/\" target=\"_blank\" rel=\"noopener\">NEOS Enhances Underwriting Platform<\/a>).<\/p>\n<p>As insurers, advice practices and individual advisers each continue to evolve their offer to consumers, we\u2019re keen to learn what matters most to you in 2026 and beyond when it comes to the most important differentiator \u2013 in your opinion \u2013 that informs which insurer gets the nod for your client.<\/p>\n<blockquote><p>&#8230;for many advisers, the answer varies according to each individual client&#8217;s circumstances<\/p><\/blockquote>\n<p>We appreciate that for many advisers, the answer varies according to each individual client&#8217;s circumstances. Notwithstanding this \u2018best fit\u2019 approach, however, does there remain a stand-out factor for you, which you find yourself prioritising?<\/p>\n<p>This is only the start of the conversation. Tell us what you think and we\u2019ll continue the conversation next week\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our report this week on NEOS enhancing the underwriting capability of its growing life insurance product and underwriting platform has prompted our latest poll question (see: NEOS Enhances Underwriting Platform). As insurers, advice practices and individual advisers each continue to evolve their offer to consumers, we\u2019re keen to learn what matters most to you in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":83508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7734,49],"tags":[],"class_list":["post-83505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-polls"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=83505"}],"version-history":[{"count":4,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83505\/revisions"}],"predecessor-version":[{"id":83511,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83505\/revisions\/83511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/83508"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=83505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=83505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=83505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}