{"id":83897,"date":"2026-09-14T11:06:57","date_gmt":"2026-09-14T01:06:57","guid":{"rendered":"https:\/\/riskinfo.com.au\/news\/?p=83897"},"modified":"2026-09-14T11:06:57","modified_gmt":"2026-09-14T01:06:57","slug":"significant-changes-to-pricing-of-advice-report","status":"publish","type":"post","link":"https:\/\/riskinfo.com.au\/news\/2026\/09\/14\/significant-changes-to-pricing-of-advice-report\/","title":{"rendered":"Significant Changes to Pricing of Advice &#8211; Report"},"content":{"rendered":"<p>Fixed advice fees have replaced models that include asset-based fees as the most common pricing model for ongoing service, reflecting the profession\u2019s increasing focus on non-investment related matters such as guiding clients through challenging situations and helping them avoid costly mistakes, according to new research.<\/p>\n<p><a href=\"https:\/\/www.vbp.au\/\" target=\"_blank\" rel=\"noopener\">Vital Business Partners <\/a>says its <a href=\"https:\/\/www.vbp.au\/2026-advice-fee-benchmarking-report?hs_preview=OviUeizc-220994338876\" target=\"_blank\" rel=\"noopener\"><em>2026 VBP Advice Fee Benchmarking Report<\/em><\/a> found 49% of advice firms charge fixed fees, while 38% charge a combination of fixed and percentage-based fees. Only 10% charge asset-based fees, down from 18% in 2023.<\/p>\n<p>It says the data \u201c\u2026highlights the demise of percentage-based fees as an accurate measure of the value delivered by the advice profession, with pricing decisions increasingly based on scope of work and complexity.\u201d<\/p>\n<figure id=\"attachment_83901\" aria-describedby=\"caption-attachment-83901\" style=\"width: 563px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-83901\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services.png\" alt=\"\" width=\"563\" height=\"254\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services.png 904w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services-300x135.png 300w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services-768x347.png 768w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-model-to-price-services-696x314.png 696w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/a><figcaption id=\"caption-attachment-83901\" class=\"wp-caption-text\">Courtesy of <em>2026 VBP Advice Fee Benchmarking Report.<\/em><\/figcaption><\/figure>\n<p>The report also found that only 38% of advice firms factor a client\u2019s investable assets into their pricing methodology. Almost a quarter did not consider investable assets at all and 39% only consider a client\u2019s wealth if there is considerable complexity such as multiple entities, trust structures and tax considerations.<\/p>\n<figure id=\"attachment_67583\" aria-describedby=\"caption-attachment-67583\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2023\/09\/Sue-Viskovic-2023-e1694484633571.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-67583\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2023\/09\/Sue-Viskovic-2023-e1694484633571-250x300.jpg\" alt=\"\" width=\"150\" height=\"180\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2023\/09\/Sue-Viskovic-2023-e1694484633571-250x300.jpg 250w, https:\/\/riskinfo.com.au\/news\/files\/2023\/09\/Sue-Viskovic-2023-e1694484633571-349x420.jpg 349w, https:\/\/riskinfo.com.au\/news\/files\/2023\/09\/Sue-Viskovic-2023-e1694484633571.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-67583\" class=\"wp-caption-text\">Sue Viskovic &#8230;advice firms have been required to think more carefully than ever about how they price their services<\/figcaption><\/figure>\n<p><strong>Sue Viskovic<\/strong>, Head of Consulting at VBP, said the introduction of new ongoing fee arrangement (OFA) rules in 2025 placed greater onus on advisers to continuously demonstrate value and earn the right to continue the relationship.<\/p>\n<p>\u201cAdvice firms have been required to think more carefully than ever about how they price their services,\u201d she said.<\/p>\n<p>\u201cThe challenge is not simply determining how much clients will pay but finding the right balance between charging enough to build a sustainable business while delivering genuine value to the clients.\u201d<\/p>\n<p>The 2026 VBP Advice Fee Benchmarking Report gathered data and insights from 143 financial advice businesses nationally, representing approximately 500 financial advisers.<\/p>\n<p>Other keys findings included:<\/p>\n<ul>\n<li>Over 60% of advice firms charge a single fee that covers the initial meeting, advice generation and implementation, 31% separate advice and implementation, and 6% charge a monthly retainer.<\/li>\n<li>Firms onboarded an average of 15 new clients per adviser in the last 12 months<\/li>\n<li>Only 5% of advice firms pay referral fees to external organisations<\/li>\n<\/ul>\n<figure id=\"attachment_83900\" aria-describedby=\"caption-attachment-83900\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-83900\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph.png\" alt=\"\" width=\"610\" height=\"321\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph.png 868w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph-300x158.png 300w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph-768x404.png 768w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph-696x366.png 696w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-New-clients-graph-798x420.png 798w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><figcaption id=\"caption-attachment-83900\" class=\"wp-caption-text\">Courtesy of <em>2026 VBP Advice Fee Benchmarking Report.<\/em><\/figcaption><\/figure>\n<p>Viskovic said the report captured several emerging themes including significant fee variation across the profession, even for relatively similar client scenarios; a greater focus on targeted specialisation; and the profession\u2019s increasing role in removing financial and non-financial complexity from people\u2019s lives.<\/p>\n<p>\u201cThere is no right or wrong business model or pricing methodology, it depends on a range of factors, including a firm\u2019s target market, service proposition, operating model, cost structure, workflow design and desired profitability,\u201d she said.<\/p>\n<p>\u201cWe frequently encounter firms that have not reviewed their pricing for many years and continue to charge fees based on historical precedent rather than current costs, client expectations or the value they deliver.<\/p>\n<p>\u201c This benchmarking report aims to provide valuable context to help advisers understand where their fees sit relative to other firms and challenge assumptions that may have developed over time.\u201d<\/p>\n<p><a href=\"https:\/\/www.vbp.au\/2026-advice-fee-benchmarking-report?hs_preview=OviUeizc-220994338876\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to read the full report.<\/p>\n<p><a href=\"https:\/\/www.vbp.au\/2026-advice-fee-benchmarking-report?hs_preview=OviUeizc-220994338876\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83898\" src=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-Badvice-tool-report-cover.png\" alt=\"\" width=\"387\" height=\"536\" srcset=\"https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-Badvice-tool-report-cover.png 387w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-Badvice-tool-report-cover-217x300.png 217w, https:\/\/riskinfo.com.au\/news\/files\/2026\/09\/VBP-Badvice-tool-report-cover-303x420.png 303w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fixed advice fees have replaced models that include asset-based fees as the most common pricing model for ongoing service, reflecting the profession\u2019s increasing focus on non-investment related matters such as guiding clients through challenging situations and helping them avoid costly mistakes, according to new research. Vital Business Partners says its 2026 VBP Advice Fee Benchmarking [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":83908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7734,3,4474,8271],"tags":[],"class_list":["post-83897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dealer-groups","category-featured","category-general","category-practice-management","category-pricing"],"_links":{"self":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/comments?post=83897"}],"version-history":[{"count":5,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83897\/revisions"}],"predecessor-version":[{"id":83910,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/posts\/83897\/revisions\/83910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media\/83908"}],"wp:attachment":[{"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/media?parent=83897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/categories?post=83897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskinfo.com.au\/news\/wp-json\/wp\/v2\/tags?post=83897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}