The Association of Financial Advisers (AFA) has officially launched a new TV series designed to encourage consumers to engage the services of a financial adviser.
The series, called ‘Your Best Interest$’, features real-life advisers and clients dealing with common financial situations. Created as part of the Association’s Make a Plan advertising campaign, the series is intended to demonstrate the difference ‘making a plan’ can have on a family’s financial position.
Advisers attending the AFA’s National Conference were given a sneak peek at the first episode of the series, hosted by AFA Brand Ambassador Naomi Robson.
Introducing the concept at the Conference, Ms Robson said the common thread running through the average Australian’s experience with finance was debt.
Being worried about debt is an issue that affects virtually every Australian
“Being worried about debt is an issue that affects virtually every Australian,” Ms Robson said.
“Debt is not just a financial problem. It’s taking a toll on people’s relationships, their health and their happiness.
“The answer lies in giving debt and the benefits of financial advice a human face, and by telling real-life, compelling stories about how the right advice can literally change people’s lives.”
AFA CEO, Richard Klipin, said the Association was looking for advisers to star in the series. He called on members to put themselves or their clients forward for upcoming episodes, highlighting it as an opportunity to have a direct impact on the broader conversation with consumers.
“This is our campaign to change our world,” he said. “It’s about talking to Australians in their language, on their terms and about their issues.”
He explained that the AFA had been in discussions with a number of online television channels but the exact placement of the series was yet to be determined.
“Our campaign is not going to sit on prime-time TV. But what it is going to do is be savvy, agile and relevant. It’s about real people and real advisers in real situations.”
To view the first episode, click here.
