AIA Australia – Streamlining Processes With a New Partnership

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AIA Australia has appointed solutions provider Unified Healthcare Group (UHG) to a three-year strategic partnership to supply medical and healthcare retrieval services.

The insurer says in a statement that UHG’s technology platform medEbridge will enable greater integration with the end-to-end claims and underwriting process, in alignment with AIA Australia’s existing automation programmes “which aim to improve transparency and speed for new and existing customers”.

“UHG has a proven track record in innovation, leveraging its medEbridge platform to facilitate the efficient and secure exchange of medical information between business and healthcare providers via multiple channels including SMS, online, email and telephony,” the statement says.

AIA CEO Damien Mu …the platform will streamline the administrative processes involved with the management of new business applications and claims…

AIA notes that the platform currently services more than 50,000 healthcare providers and 9,500 business users and is supported by the Royal Australian College of General Practitioners.

“UHG is also currently exploring ways to improve Underwriting Rules Engines to help automate assessments and reduce the number of manual touchpoints in application processing,” the statement says.

AIA Australia and New Zealand CEO and Managing Director Damien Mu says the medEbridge platform will streamline the administrative processes involved with the management of new business applications and claims, “in support of AIA Australia’s continuous efforts to improve the experience of our customers. This includes our recently announced innovation capability, which we’re developing with the support of the Victorian Government”.

The company notes that it is also exploring further opportunities to utilise the medEbridge platform, including to assist with the management of specialist claims services, health screening and rehab providers.

CommInsure Life, which came together with AIA Australia under a Joint Cooperation Agreement in 2019, will also utilise UHG’s medEbridge platform.