AIA Australia has announced changes to its Shared Value Partnerships team, with the inclusion of a Wellbeing team to support all of its life and health insurance customers.
The insurer says the Shared Value Partnerships team has three functions, with the addition of the Wellbeing team being a recent strategic decision. Previously, the Wellbeing team was part of AIA’s Life Insurance Claims team, however the expansion of these services to its health insurance business “…sets a new benchmark for the industry.”
- Wellbeing: Focusing on delivering programs tailored to the individual needs of customers across the AIA Embrace wellbeing ecosystem of Prevention, Early Support and Recovery
- Shared Value: Responsible for developing and piloting science-backed health and wellbeing propositions to continue to expand the AIA Embrace offering
- Behavioral Science, Research and Data: Providing behavioural science and data-driven research and insights to enhance decision-making and engagement behaviours with programs and propositions
Lucy Hartley has been appointed to the newly created role of Head of Wellbeing. She’s a registered psychologist with more than 20 years’ experience across claims and rehabilitation in Australia and the UK.
She is also a Director on ALUCA’s Board, providing her expertise in the field of rehabilitation.
Reporting directly to Hartley will be Nicole Gallagher, Catherine Zaman, Rebecca Gallagher and Jennifer Argus, who have each been appointed as Wellbeing Team Managers, responsible for teams aligned to different areas of the business.
AIA says utilising their expertise and the evidence-based AIA Embrace programs, the team will offer targeted support to improve the health and wellbeing of its customers and the broader community.
It says the Wellbeing team will be supported by the Shared Value Partnerships team structure “…which includes social impact measurement and uses data-driven insights to provide rich context. This facilitates high levels of customer engagement and ensures AIA Australia’s wellbeing programs drive sustainable outcomes.”
CEO of AIA Australia Damen Mu says the Shared Value Partnerships team has an offering that plays a pivotal role in helping Australians with their health and wellbeing.
“The evolution of AIA Australia’s Wellbeing team has enhanced its capability to provide … support for our customers during their return to wellness.”
