IOOF Alliances Acquired by Entireti

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Business services partner Entireti has acquired licensee solutions provider IOOF Alliances from Insignia Financial, adding 70 self-licensed advisory firms and around 350 financial advisers to the group’s community.

The deal will see Entireti merge IOOF Alliances with its existing licensee-to-licensee offer, Jigsaw Advice Solutions, to form a new entity under the Entireti Alliances brand.

Entireti Alliances will support around 85 self-licensed advisory firms and more than 450 financial advisers, leveraging the scale and resources of the broader Entireti group, which includes Akumin, Fortnum Private Wealth and Personal Financial Services.

It will continue to provide compliance, technology, business consulting, and education and training solutions tailored to the needs of self-licensed firms.

Neil Younger

Neil Younger, Group CEO of Entireti said the launch of Entireti Alliances reinforced the group’s commitment to providing a broad suite of solutions to support various business and operating models.

“This strategic alliance brings together the industry’s two leading licensing and business services providers under one strong brand and proposition to empower self-licensed advice professionals to deliver quality advice and build strong businesses,” he said.

As part of the deal, Andy Marshall, formerly Head of IOOF Alliances, has been appointed GM Entireti Alliances, reporting to Matt Lawler, CEO, Akumin.