NEOS Tops Key Adviser Rankings

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NEOS has been rated number one across seven key categories in the 2025 Adviser Ratings Advice Landscape Report, including:

  1. Platform functionality
  2. Ease of underwriting (for the sixth consecutive year)
  3. Product competitiveness
  4. Claims handling
  5. Accuracy of data feeds
  6. Quality of reporting
  7. Adviser support and service Quality

The company also ranked in the top two for Net Promoter Score, business development manager support, and understanding client needs.

The life insurance platform provider notes that over the past year it has made a series of enhancements to its platform and underwriting processes to streamline operations for advisers and improve overall service delivery.

See: Growth in Risk New Business a ‘Positive Trend’

Underwriting efficiency remains central to adviser satisfaction. NEOS, Metlife, and Zurich lead with streamlined application processes incorporating digital-first platforms and reduced questionnaire lengths. Transparent communications with clear explanations, especially for ratings or exclusions is a key determinant for satisfaction in this sector where underwriting has become dynamic. Top performers offer flexible evidence requirements based on age, cover amount and health status, as well as providing dedicated technical support for complex cases.
NEOS tops ease of underwriting in the 2025 Landscape report.

The 2025 Australian Financial Advice Landscape report notes that underwriting efficiency remains central to adviser satisfaction, with streamlined application processes incorporating digital-first platforms and reduced questionnaire lengths being valued by advisers.

“Top performers offer flexible evidence requirements based on age, cover amount and health status, as well as providing dedicated technical support for complex cases,” states the report.



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