June 1, 2015
A passionate team of advisers is seeking support for a new campaign to help restore confidence in financial advice.
The Positivity for Planners campaign has been developed by advisers Melinda Houghton and Daryl La’Brooy, and consultant Rachel Staggs, and aims to spread the ‘good word’ about what advisers do for clients every day.
Featuring real life examples of financial advice success stories, the campaign will be shared across a variety of formats, including video, cartoons, podcasts and articles.
The campaign’s designers are seeking funding via crowdsourcing platform Pozible.com, and hope to raise at least $10,000. The money will be used to pay creative artists and to buy ‘air time’.
“We know we do a great job, we know we help people, and we know that the work we do changes people’s lives. We also know that the majority of advisers are ethical and hardworking. We want to assure our clients, both current and potential, that a lot of good comes from engaging a financial adviser,” Ms Houghton and Mr La’Brooy said in a statement released this week.
…we are using the power of personal stories…
“We’re an easy target for media, so we are proposing to use the media’s own methods to change the perception some people have of our profession. In other words, we are using the power of personal stories, human stories, to get our very positive message across.
“There is so much good to talk about, but no-one is saying it for us, so we want to say it ourselves on behalf of our clients. We think it’s important that our industry runs this campaign so that more people are confident in getting more quality advice.”
To find out more or to contribute to the campaign, click here.