Category | Practice Marketing

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Client Numbers Fall Despite Increased Demand for Advice

The number of consumers engaging with financial advice has fallen by 25% over the past 10 years, but new research from Investment Trends indicates the demand for advice has doubled over the past four years. (more…)

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5 · November 1, 2017 in Practice Marketing, Services  
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BoLR is Worst Outcome for Clients

Buyer of Last Resort (BoLR) arrangements are the worst possible outcome for clients and a poor reflection on a financial adviser, according to the chair of the Mentor Education Group, Dr Jim Taggart OAM. (more…)

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1 · October 3, 2017 in Practice Management, Practice Marketing  

Coaching is Future of Financial Advice

Financial advisers should consider broadening their services to become a financial lifestyle coach while also adopting new technology to meet regulatory requirements, a new whitepaper has claimed. (more…)

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0 · August 22, 2017 in Compliance & Regulation, Practice Management, Practice Marketing, Soft Skills, Technology  

AFA Claims ‘Independence’ Restriction is Too Narrow

The AFA has labelled efforts by ASIC to restrict the usage of terms relating to ‘independence’ from institutions and product-providers as too narrow and not reflective of the actions of advisers or the views of consumers. (more…)

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2 · June 27, 2017 in Associations, Compliance & Regulation, Practice Marketing  
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ASIC Further Restricts Use of ‘Independent’

ASIC has further restricted the terms that can be used by advisers to indicate independence from institutions and product providers after seeking external legal advice on the matter. (more…)

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0 · June 27, 2017 in Compliance & Regulation, Practice Marketing  

Change Phone Techniques to Reach More Clients

Financial advisers should book times to phone clients and not expect they will take a call despite being in an advice relationship, according to a marketing expert speaking at the 2017 MDRT Annual Meeting…

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· June 21, 2017 in Practice Management, Practice Marketing, Soft Skills  
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Top Tips on How to Segment Your Database and Keep the Clients You Want

Respected risk-focussed WA adviser, Mark Rando, has shared his top tips with his peers on determining which clients an advice business should focus on retaining and how they can achieve it…

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· June 14, 2017 in Conferences and Events, General, Practice Management, Practice Marketing  
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Seek Referrals From Clients Who ‘Love You’

Advisers should be specific about what type of new clients they are seeking when asking existing clients for referrals and should focus on those who have already provided a referral, according to the head of a Melbourne boutique advice business…

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· June 14, 2017 in Associations, Conferences and Events, Practice Marketing  

Advisers Failing to Engage Top Clients

Financial advisers are failing to communicate properly with their leading clients with research conducted by consultancy group Business Health finding contact has fallen away in the past two years. (more…)

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1 · April 28, 2017 in General, Practice Marketing, Services  
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MLC Appoints Client Retention Managers

MLC Life Insurance will provide assistance to advisers in pro-actively retaining clients after announcing the introduction of specialised managers within its Retail Advised insurance division. (more…)

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0 · April 27, 2017 in Appointments, Company News, Practice Marketing, Services