Specialist industry marketing consultant Rachel Staggs is calling on advisers to consider the nature of the changes that are impacting the financial advice sector, advocating strategies intended to enhance the value of the adviser proposition in areas critical to the success of their business.
Ms Staggs, who operates SRS Coaching & Consulting, is offering riskinfo readers a FREE webinar service on 7th July that addresses how to market the advice proposition in an ever-changing environment to enable the adviser to attract and retain his/her ideal clients.
Ms Staggs acknowledges the changes that will be brought about by the implementation of Future of Financial Advice (FoFA) reforms but is also conscious of other change factors, external to FoFA, that will have an impact on advice practices and the nature of advice in the future:
… there is a constant need to review your business and how you market it
“Change is happening. It’s constant, whether it’s driven by consumer behaviour, regulatory changes or technology improvements,” said Ms Staggs. “So, as advisers, there is a constant need to review your business and how you market it. If you don’t, you miss out on the opportunity of building a truly sustainable business,” she said.
Ms Staggs’ comments about the inevitability of change were echoed earlier this week by Financial Services Minister, Bill Shorten. In his address to advisers at this week’s AFA function, Mr Shorten highlighted how Australia has now transformed itself into a services-based economy and that we must ‘… change the way we do things’ in order to cope with and benefit from the inevitable forces of change that impact Australian society (eg the continuing rise of China, the growing power of knowledge in the information age and the fact that Australians are living longer on average every year).
Advisers can click here to register for this free webinar presentation, exclusive to riskinfo readers, which takes place at 12.00pm on Thursday 7th July.
