AIA Helps Cement Danny Frawley’s Legacy


AIA Australia has broadened its partnership with the St Kilda Football Club, by getting on board as principal supporting partner of Spud’s Game: Time 2 Talk.

The match, which was intended to raise awareness for suicide prevention and mental health, took place on Saturday 27 March against Melbourne Football Club.

A statement from the insurer says that as the club’s official life, health and wellbeing partner, it is working closely with St Kilda to pay tribute to the late Danny Frawley and “…raise crucial funds to support research-based mental health programmes at the soon to be launched Danny Frawley Centre for Health and Wellbeing”.

Damien Mu.

The insurer says the world-class centre at RSEA Park, which is set for completion in early 2022, will be powered by AIA Australia’s AIA Vitality and will host mental health facilities including:

  • Shared work areas for program development and research
  • An education room to host prevention and training programs
  • A dedicated space for the community to come together.

CEO and Managing Director of AIA Australia and New Zealand, Damien Mu says the company is honoured to join forces with St Kilda “…to cement Danny Frawley’s legacy and make a difference in people’s lives”.

An artists’ impression of the interior of the Danny Frawley Centre, which will support the physical and mental health of St Kilda people and the community (source: website)