AIA Australia Appointed as CFS Group Insurance Partner


AIA Australia has announced that it has been selected by Colonial First State to be its insurer, following a market tender.

The insurer says in a statement that it will provide insurance to the members of CFS’s FirstChoice Employer Super, Essential Super, FirstChoice Personal and FirstChoice Wholesale Personal products.

AIA Australia CEO and Managing Director Damien Mu says the team was pleased and grateful for the appointment and opportunity to partner with CFS, “…to reimagine the CFS offering and introduce innovative new propositions and engagement tools to members.”

Damien Mu.

He adds that he and the team are excited to create and deliver an exceptional experience for members, “…to support and empower them to live healthier, longer, better lives.”

The company says that over time it will introduce its digital capability to CFS’s members, which includes education tools and its health and wellbeing program, AIA Vitality.

Mu adds that an important part of providing value to superannuation members is giving them opportunities to engage with AIA Australia’s products and services on an ongoing basis – not just when they need to make a claim.

“We want to help members to know more about their health and wellbeing – including their financial wellbeing – and understand how they can improve these important aspects of their lives,” he says.