LifeBid and AIA Australia have announced a new integration partnership that will make AIA policies, including former CommInsure and Integrity Life policies, available within the LifeBid platform.
A statement announcing this latest integration notes this initiative will enable financial advisers to view and manage their AIA in force book of clients including access to data such as:
- Renewals
- Overdue premiums
- Lapsed and expiring policies
The statement notes the partnership “…marks a significant milestone in LifeBid’s mission to improve life insurance advice, ongoing service and distribution through a state-of-the-art platform and integration infrastructure that connects all industry stakeholders.”

LifeBid Founder & CEO, Brett Wright, said this integration with AIA supports LifeBid’s vision of creating a connected ecosystem for the life insurance industry:
“LifeBid’s integration partnership with AIA is an important milestone in our journey to connect all industry stakeholders in one end-to-end technology solution, enabling advisers, licensees and insurers to seamlessly engage, educate, advise and manage their client’s life insurance needs, in a fraction of the time whilst providing a great client experience.”
From the insurer perspective, AIA Australia’s GM Retail Distribution & Retention, Craig Parker, noted the partnership reflects the firm’s commitment to supporting advisers with better technology and service experiences:
“At AIA Australia, we believe strong partnerships are key to creating better experiences for advisers and better outcomes for their clients. By partnering with LifeBid, we’re helping simplify policy management, reduce complexity and make it easier for advisers to support more Australians with the insurance advice they need.”
AIA joins LifeBid’s existing insurer partners TAL, Zurich/OnePath/ClearView, Acenda Life, PPS Mutual and NEOS, whose policies are also available within the platform
Riskinfo will report further LifeBid news as the platform progresses the staged rollout of its ultimately end-to-end life insurance advice and policy administration system.






