Melbourne Victory has announced AIA Australia as the club’s Health and Wellbeing Partner and Official Life and Health Insurer.
The club says this is a continuation of its partnership with AIA Australia, which first stepped in as the Principal Partner of the A-League Men’s team for its 23/24 Finals Series campaign.
AIA is now the club’s Official Life and Health Insurer, and Health and Wellbeing Partner for the 2024/25 season, extending through to the 2025/26 season.
It says that building on the strong relationship established where AIA Australia was Melbourne Victory’s Principal Partner, this collaboration has now evolved into a broader, long-term commitment.
“As the naming rights partner for the club’s Health and Wellbeing communications, AIA will play a key role in promoting health and wellness across Melbourne Victory’s initiatives.”
The insurer will also feature on the Melbourne Victory’s A-League Men’s training apparel and will be recognised as a new Victory In Business Platinum Partner “…further reinforcing its pivotal role within the Melbourne Victory community.”
Melbourne Victory Managing Director Caroline Carnegie says the focus of AIA on promoting health and wellbeing “..aligns perfectly with our values, and we look forward to working together to inspire our community and encourage active lifestyles.”
AIA Australia CEO Damien Mu says the insurer is excited to support Melbourne Victory again after they made it to the Grand Final last season.
“We look forward to working with the team to drive awareness and deeper engagement across their fan base to promote active participation in sports and healthy habits,” he says.
