Business services partner Entireti is to rebrand its NewCo subsidiary to Akumin.
The change follows Entireti’s acquisition of AMP’s financial advice businesses, including AMP Financial Planning, Hillross, and Charter Financial Planning, which had been temporarily operating as NewCo.
Neil Younger, Entireti Group CEO, says the rebrand – coming just months after the completion of the AMP transaction in December – highlightes the desire of the group’s advisers and employees to move forward, under a new name, vision and strategy.
“We remain focused on supporting Akumin advisers through this transition,” he said.
“Akumin, alongside the broader Entireti business, has exciting plans to grow and expand the range of services we deliver to advice businesses.”
Entireti, which includes Fortnum Private Wealth, Personal Financial Services and Akumin, has around 1,300 financial advisers, 400 businesses, and around 180 employees.
