Specialist Firm Gets a New Look

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Specialist insurance firm Australian Financial Risk Management (AFRM) has rebranded after 28 years in business.

The new look – which features a blue and purple colour pallet as well as a new font – highlights AFRM’s core propositions of protection, guidance, says Rob Vitnell, the firm’s MD and adviser.

“We are reaching another milestone, with over $360 million in claims paid,” he says.

afrm logo
AFRM’s new branding.

AFRM assists financial planners in exiting the risk sector without jeopardising their core business, offering partnership agreements that ensure continued client support and a passive income stream.

It also partners with other professional services such as accountants, solicitors, and mortgage brokers, so that high net worth clients receive convenient and comprehensive support.