Women Lack Confidence That Life Insurance is for Them – Report

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CALI will release a Women and Life Insurance report at its inaugural Wild For Life 2025 conference this week.

Among the critical findings of the report are that societal expectations cause women to devalue their paid and unpaid contributions, and that women are not confident life insurance is designed for them.

Due to speak at the event are Trish Gregory CFP, Financial Adviser at Hayes & Co Insurance Services, and Azaria Bell, Financial Adviser, Skye Wealth.

Gregory will speak on getting to know Gen Z and Gen Alpha, while Bell will contribute to a panel on how life insurers can better serve women, and touch on:

Trish Gregory.
Trish Gregory.
  • The lived experience of Australian women
  • Historical and societal reasons why women feel the way they do
  • Case studies / real examples of women who have particular health, financial or risk-protection needs
  • Examples of where industries or particular companies have made a shift to better meet women’s needs

Christine Cupitt, CEO CALI, says: “We know that more than 4.4 million Australians are underinsured.

“On top of this, women are more likely to enter and exit the workforce a number of times in their lives, leading to non-linear working careers which impact their finances in the short and long-term.

Azaria Bell
Azaria Bell.

“Women need their own, strong financial safety net to reflect the essential contributions they make, and in some cases provide protection and certainty if they experience family and domestic violence, are navigating divorce and separations, or facing ill health or disability.”

Cupitt adds women don’t value themselves as much as men do in general, and they don’t value the many non-financial contributions they make in their households and in our economy.

“This under-valuing means women don’t prioritise protecting their biggest asset – themselves,” she says.