More than 200,000 people have used Willed to write their will since the online service was launched by co-founders Aaron Zelman, Dave Kaplan and Tim Glasson in 2020.
Zelman says the firm is on a mission to change the way Australians write their wills and “…prepare for what’s ahead”.
He said Willed has strong support from the adviser community, who regularly buy credits for their clients to use the service as an onboarding gift or a service for existing clients.
While retail pricing is set at $159 for an individual and $239 for a couple, Zelman says Willed also works with advisers to offer discounts for their clients.
“We offer advisers the chance to give their clients access to reduced pricing as a reward for being a client of their firm” he said.
Although advisers routinely ask their clients about their will as part of the fact-finding process, Zelman said recommendations to get one written are frequently ignored.
For every client they refer to a trusted lawyer, how many go unserviced?
He said many advisers are passionate about helping their clients get a will in place and are proactive in encouraging them to meet with a lawyer.
“I think it’s great that advisers have lawyers they refer to as part of their network,” he said. “I really encourage that as a general solution.
“But advisers should be realistic about how suitable that solution is for many of their clients. For every client they refer to a trusted lawyer, how many go unserviced?
“I really think advisers should at least give clients the awareness that an alternative to seeing a traditional lawyer is available.”
Although Willed is an online service customers can use independently, Willed offers customers a review by lawyers at affiliate firm Willed Law who check that the documents have been correctly produced, said Zelman.
Online wills written with the firm can be updated free of charge for 12 months. In addition to online wills, the platform supports the creation of enduring powers of attorney and a bespoke offering is available where testamentary trusts are required.
Advisers can learn more working with Willed here.
